DAM News Round-Up – 1st November 2021


A selection of recent DAM and digital marketing technology related articles from around the web.

Taxonomies for Data

Author and taxonomy expert Heather Hedden takes a customarily detailed look at how taxonomies and data can work in tandem to make data more accessible and useful.  Heather explores two key ways in which taxonomies and data are linked: the management and understanding of data via metadata and controlled vocabularies; and the use of graph databases, knowledge graphs and ontologies to connect data.

What is a Headless DAM and How Can It Help?

Digital Asset Management software provider MediaValet pick up on the increasing use of so-called headless DAMs in this recent blog post.  With a brief explanation of what makes a headless DAM (basically, one without a user interface), the article presents five key benefits of using one, along with the additional functions it brings, including bi-directional reporting and the ability to manage and distribute assets across multiple channels.

Why a Digital Asset Management System Isn’t Enough to Manage Your Brand in 2022

The challenges of brand management using a traditional DAM system are discussed in this recent article from brand asset management vendor Brandworkz.  The three main pain points are limited access, complex approval workflows, and digital asset supply chain blockages caused by inefficient workflows.  However, I feel the article is let down by a number of rather specious statistics (“getting things right can save an organisation 724 hours per annum”, and “companies dedicate 6, 017 hours each year creating new assets”).  My co-contributor Ralph Windsor has highlighted the dangers of spurious ROI claims numerous times here on DAM News.

How to be resource efficient and have a positive impact on the environment with Digital Asset Management

With the recent commencement of the 2021 UN Climate Change Conference (COP26), many organisations are looking for methods to reduce their own carbon footprint and find ways to run their businesses more sustainably.  With some startling statistic concerning traditional paper-based office (1 billion trees worth of paper is discarded in the US alone every year), this post from DAM provider Wedia explores how digital transformation and being more resource-aware and minimalist in both your digital and human resource dealings can assist in reducing your organisation’s impact on the environment.  Reports suggest that remote working could save up to 247 trillion sheets of paper, along with the obvious benefits of not having to heat, light and equip office spaces.

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