DAM News Round-Up – 1st July 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

The Absolute Easiest Way to Remove Metadata From Photos

Considering the removal of metadata, accidental or otherwise, from any digital assets has generally been considered as a bad idea for some time, it’s somewhat surprising to see a DAM software vendor providing tips on how to do so.  Nonetheless, in this blog post from Canto you can learn how to remove the metadata from your photographs and strip it of its precious context and extrinsic value using various tools.  Although I’m not altogether sure why anyone would want to do this.

Digital Asset Management for Travel and Tourism Brands – 5 Key Benefits

With the summer holidays fast approaching, the travel and tourism sectors are fully into their stride.  In this article, DAM solutions provider Wedia highlight the importance of a DAM system when it comes to preparing campaigns and keeping track of marketing and brand assets.  Their eBook ‘Digital Asset Management for Travel and Tourism Brands’ is free to download and underlines 5 key ways a company can leverage a DAM system to their advantage.

What is Martech? A Guide to Marketing Technologies

DAM vendor Widen have posted a blog article introducing the concept of Marketing Technology (Martech), what its benefits are, and how an organisation might go about building an ideal marketing technology toolkit or ‘stack’.  With additional links to useful information, it’s a good starting point for anyone involved in marketing, its workflow, and supply chain, and should furnish you with a basic roadmap of this rapidly changing landscape.

#2.1 Context is queen – a mini-series

Continuing with their Digital Transformation campaign, DAM software provider Bynder have posted a short article focusing on the digital transformation of retail company Paperless Office, and how a DAM system has enabled the organisation to take their digital asset working methods to the next level.  The case study also demonstrates how the company managed to get its employees on board quicker by ingesting their most important ‘evergreen’ files first (those that are most commonly used and remain the most relevant over time).

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