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DAM News Round-Up – 18th November 2019

by Charles Russell on November 18, 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Taxonomy Boot Camp Conferences 2019

Without taxonomies underpinning their foundations, the chaos of our vast and complex data systems would soon crumble and overwhelm us, yet the art of being an architect or custodian for these omnipresent information structures remains a relatively niche subject with very little exposure or opportunity for involvement.  Taxonomy expert, blogger and author of The Accidental Taxonomist Heather Hedden has posted some feedback about two such gatherings that have taken place in the last month: The Washington and London Taxonomy Bootcamps.  Heather’s well-written and enthusiastic review is both an ovation and invitation to this diverse and thought-provoking area.

Image Metadata and What It Means for DAM | Widen

DAM software vendor Widen have posted an article exploring image metadata.  Although “metadata matters most” should be the number one mantra on every DAM user’s list, it’s good to go back to basics from time to time and remind ourselves why it’s so important.  This five-minute read covers the rudiments, from defining metadata to a simple list of best-practice guidelines for creating and managing your image asset’s metadata and tagging workflow.

4 Ways AI Can Improve Your Content Marketing

Adding to the now ubiquitous topic of Artificial Intelligence and its role within Digital Asset Management workflows, DAM software provider Mediavalet have posted a piece investigating the real-world usefulness of Artificial intelligence and lists four potential benefits of using AI within content marketing: better SEO, better content, more sales and improved ROI.  With some interesting observations and insights, it’s a fairly up-to-date summary of the state of AI within enterprise content workflows (PDF Report), and provides a number of links to AI-assisted content and martech tools such as Atomic Reach, MarketMuse and Showpad.

Navigating the Choppy Waters of DAM Infographic

The Codified Consultant have recently posted a light-hearted infographic that represents an exploration of Digital Asset Management as a child’s treasure map.  Following various instructions and insights, you can navigate ‘The Sea of Haemorrhaging Money’, dodge the pirates and get your people to the ‘Master Data Lands’ and ‘Content Islands’.  Metaphors aside, there’s some decent information and solid guidance to be found here, and, stuck to the office wall, it might just improve the moral of your crew and avoid a bout of vitamin C(ontent) deficiency.

The Department of Useless Images

This recent CMSWire article explores the use of pointless images and how the increasing use of meaningless, generic stock imagery is akin to digital pollution.  The post opens with an example of a non-English language website interspersed with stock images that provide no clues whatsoever as to what the page is about.  It’s a thought-provoking piece on the proliferation of ‘information-free’ and contextually vapid imagery and begs the question: if the publishers can’t be bothered to provide relevant images, how much should we trust the relevance of the content itself?

Rethinking Asset Management

Tony Byrne from RSG has recently posted a LinkedIn article introducing us to the topic of ‘Omnichannel Content Platforms’.  You’d be forgiven for being unfamiliar with the term, but the definition he provides – “a repository of core, re-usable data/text/media components to share across engagement channels” – sounds suspiciously like a DAM system with PIM/CIM/CMS connectors.  Tony continues to beckon us further into this semantic maze, but to be fair, his concept of an agile series of integrated services goes some way to describe the modern digital asset supply chain.

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