DAM News Round-Up – 17th July 2023

A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.

Harnessing the Power of Generative AI: Addressing Rights and Licensing Challenges for Content Creation

Digital Asset Management software vendor Tenovos takes a look at the importance of establishing clear licensing guidelines when using generative AI to create visual and text-based content, whether it’s for brand, marketing or product campaigns.  The article contains guidance on understanding the source data that is used to feed and train the models in platforms such DALL-E, Midjourney, Bria.AI, ChatGPT and Google’s Bard.  Many DAM systems already include built-in or third-party rights and licensing management features, and coupled with automated tagging and metadata workflows, they can be leveraged to ensure any AI-generated content isn’t going to land your company in hot water due to claims of copyright breach.

Royal Society/BBC workshop on Generative AI and content provenance

Continuing with the theme of generative AI, this recent post from IPTC – the global standards body for the news media – reflects on a Royal Society workshop back in September 2022 when IPTC’s Managing Director was invited to join the BBC to address concerns surrounding content provenance in an age of increasing misinformation.  The Royal Society have now released a summary of the event’s discussions (PDF ~90Kb), along with exploring the potential of a ‘public service internet’.  It makes for interesting reading in light of the recent rise in generative AI, deepfakes and high-profile disinformation campaigns.

How to Organize University Marketing Assets Using Digital Asset Management System

DAM solutions provider Pics.io makes a case for using DAM within an education setting, more specifically, managing and organising marketing content for universities and higher education establishments.  Whether it’s a social media campaign to attract prospective students, promoting a stronger brand reputation, or securing funding, the article explains how implementing a DAM system can help your organisation efficiently store and share digital assets and reduce workloads.  Additional benefits include version control to ensure that only verified versions of brand assets are used, and access control to prevent any sensitive information from being leaked or viewed by unauthorised users.

Digital Rights Management (DRM) in Digital Asset Management (DAM) Systems

Swiss content services provider Sharedien explores the various concepts and components that make up Digital Rights Management (DRM) with Digital Asset Management systems.  A breakdown of common features and functions include access control, encryption, and watermarking, and how such checks and mechanisms can work together to bolster intellectual property (IP) rights and reduce the risk of copyright breaches.  The article also provides a number of well-known court cases that act as cautionary tales illustrating the consequences of not having adequate DRM policies in place.

How To Master DAM Migration: 5 Essential Steps

This informative article from DAM vendor Digizuite provides some practical advice on preparing for a DAM migration – a prospect that is often accompanied by a strong sense of apprehension due to the myriad pitfalls, gremlins and glitches that can hamper the process.  The key takeaway here is that planning and preparation are absolutely essential.  The article provides a decent checklist of what you’re going to need in order to minimise disruption and ensure a smooth transition.  Tips include making a thorough appraisal of your current DAM to see which features needs to be added, improved or discarded, clearly defining your goals, establishing a metadata strategy – the lifeblood of a healthy DAM system, planning, documenting and adhering to a migration procedure, and ensuring that your users are kept in the loop and provided with good quality training for the new platform.

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