DAM News Round-Up – 16th September 2019
The State of DAM User Adoption Today is a webinar to be jointly held by DAM Guru, New Jersey DAM Meetup, London DAM Meetup and Insight Exchange Network (IEN). Taking place on Thursday 17th October (4:30pm UK time), the event aims to provide practical and actionable advice for those faced with the common issue of user adoption within a DAM initiative. With expert panellists including Lisa Grimm, Ian Matzen, Henrik de Gyor and Ralph Windsor, the webinar, hosted by Frank DeCarlo, will cover such topics as recognising who your users are, why UI/UX is so important to user adoption, and which adoption techniques have proved successful. The event is free of charge and open to anyone with an interest in DAM adoption.
John Horodyski takes a birds-eye view of Digital Asset Management in this recent CMSWire article. Dismissing the idea that DAM is neither a ‘dumping ground for assets’ nor a ‘junk drawer’, John reaffirms the critical and foundational nature of a DAM as an organisation’s ‘content factory’. He also delves into DAM’s role within the martech ecosystem, focusing on the idea that a mature DAM needs to be a fluid component of the digital supply chain and be flexible and agile enough to respond to changes in the overall content workflow. It’s a maxim-heavy yet worthwhile read for those unsure of exactly why and how a DAM should be used.
Digital Asset Management software vendor Widen present a simple how-to article for their new metadata import tool. Essentially a CSV mapping function – which I’d consider to be an essential part of any mature DAM toolbox – it does beg the question whether this relatively simple feature has previously been offered as a custom (i.e. paid for) add-on? Nonetheless, it’s a useful addition for anyone tasked with importing a large number of assets and their metadata into their Collective platform.
Now in its eighth year as the Midwest’s largest Digital Asset Management conference, DAM Chicago is set to take place on 24th September. This year’s event focuses on all things DAM, with the usual pre-event tutorials and a wide range of workshops, discussions, case studies and keynotes from the industry’s leading players and experts. Starting at $599 for non-profit organisations, the event is to be hosted at the InterContinental Magnificent Mile hotel. With just a week left before the event, potential attendees are encouraged to book soon to avoid disappointment.Share this Article: