DAM News Round-Up – 16th November 2020
Chief AI Strategist at PROS, Michael Wu, has recently published an article that explores the major types of Artificial Intelligence, and depending upon your organisation’s requirements, how each one fits into the larger digital transformation and technology adoption game plan. Focusing on three key areas of impact, namely customer experience, efficiency, and increasing revenue, the article should provide a useful starting point for those tasked with identifying goals and choosing a new AI-based technology toolkit to drive their business forward.
Last week I posted a leader article for a piece that my co-contributor Ralph Windsor has recently written covering the idea of IPaaS, or Image Processing as a Service. With many aspects of our technology stack and digital workflow now delegated to third party service providers, Ralph asks the question whether it’s time to focus on what your business does best and farm out some of your DAM system’s core duties such as proxy file generation and media processing to specialist providers too.
Digital Asset Management software vendor MediaValet have posted a summary of their recent webinar that investigates methods to scale and extend your DAM across your whole business or enterprise. The three key benefits stated are: creating a single source of truth, eliminating content silos, and maximising ROI on your assets. The scalability of DAM is a topic that DAM News Editor Ralph Windsor has previously covered in ‘Making it Big in DAM‘ (free subscription required).
DAM and digital solutions provider Wedia discuss two strategies for improving content re-utilisation and ROI in this recent blog post. ‘Content Snacking’ essentially involves recycling, repackaging and serving up snippets of existing content such as video, perhaps by providing different visual cuts, behind-the-scenes footage or repurposing the audio for a podcast for example. The other technique is named ‘Atomic Content’, which is the process of combining and assembling numerous small pieces of content, also known as ‘micro-content’, to create something larger. In order for your DAM to be able to cope with these strategies, the importance of tagging and categorisation is also emphasised.
If you’ve ever wondered what the difference is between DAM and popular cloud storage services such as Dropbox, DAM solutions provider Fotoware‘s recent series of comparison articles should prove useful in providing some answers. Covering SharePoint, OneDrive, Google Drive, Dropbox and Microsoft Teams, the five individual articles pit each solution against a traditional DAM system by presenting their key benefits and shortcomings.Share this Article: