DAM News Round-Up – 13th March 2023

DAM News Round-Up

A selection of DAM related articles from around the web, sourced by the DAM News editorial team.

ChatGPT and Generative AI Not Replacing Copywriters…Yet

If you’ve recently used OpenAI’s ChatGPT, an AI-assisted text generation platform, you may have already realised its shortcomings, more specifically, the somewhat generic, cookie-cutter ‘flavour’ of the content that it generates.  This recent article explores how ChatGPT, although initially impressive in its cohesiveness and breadth of ‘knowledge’, still requires the input of a human to add any kind of finesse.  The article concludes that the tool is useful in accelerating and augmenting the writing process, but is not ready to replace human authors.

Digital Asset Management Features: The Core Six

This recent article from Digital Asset Management vendor MediaValet strips back the modern all-singing, all-dancing DAM system and takes a look at the component functions and features that make up its core.  These six crucial features include organising, searching, downloading, version control, sharing, and access control.  A simple definition of each feature is also provided.

Acquia Enhances Digital Asset Management (DAM) System With New Integrations

DAM vendor Widen, acquired by Acquia back in 2021, have recently announced a number of enhancements and integrations for their DAM platform, now rebranded as ‘Acquia DAM’ (formerly called Widen Collective).  The platform is now being promoted as a “foundational part of a DXP (digital experience platform)”, with new integrations that include Airtable, Asana, Google Sheets, HubSpot, Monday.com, Optimizely, Shopify, Slack, Smartsheet and Templafy.

4 steps to create a DAM RFP and find a long-term DAM partner

Digital Asset Management software provider Bynder present a primer in writing a request for proposal (RFP) for those considering purchasing a DAM system.  The article is fairly detailed, with a number of practical tips including identifying your needs in terms of the volume and type of assets you’ll need to manage, the scalability and flexibility required, the degree of integration your DAM system will need to achieve, and evaluating the running costs and support options.  A free RFP template is also available for download (email registration is required).

Headless DAM: Why It Is Relevant for Omnichannel Commerce?

Dietmar Rietsch, CEO of digital experience platform Pimcore has kindly written a feature article for DAM News entitled ‘Headless DAM: Why it is Relevant for Omnichannel Commerce‘ in which he explores the numerous benefits of a headless DAM system, including scalability, efficiency, and improved interoperability.  Dietmar explains how decoupling a DAM’s back-end from its front-end interface allows easier access to digital assets from third-party systems such as PIM, CRM, and CMS.

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