DAM News Round-Up – 13th July 2020

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Metadata Schemas, Part 1

If you’re new to the concept of metadata, DAM solutions provider Tandem Vault have recently posted an article as part of a series introducing the technology and taking a look at the various metadata schemas available, including Dublin Core, EXIF and the Metadata Working Group.  If you’ve ever wondered where the box around the face now common on most digital cameras originates from, there’s also some background on region tagging.

The 4 Pillars of Building a DAM Governance Plan

Digital Asset Management software vendor MediaValet have published an article offering tips to drawing up your own DAM governance plan – the policies and procedures that make up the framework to keep your DAM organised and on-track.  The advice poses a number of questions covering four key areas: users and user groups, assets, metadata, and the upload workflow.  Following the checklist should also assist you in understanding your DAM system as a whole, along with putting you in a better position to gauge and present its true worth to users, administrators and stakeholders.

Governance: Data Models, Rights, Roles and Permissions

Continuing with the theme of governance, last week saw the fourth instalment of Activio Consulting’s ‘Deep Dive’ webinar series dedicated to DAM.  In Data Models, Rights, Roles and Permissions, four DAM consultants, Mark Davey, James Rourke, Sean Proctor and Frederic Sanuy, discuss numerous topics, the video for which is available on YouTube.  The next session is scheduled for 21st July.

Leaders of Tomorrow – we want to hear from you!

Managing Director at Henry Stewart Events, Dan Luper, has put out a call for new talent to appear at their ‘open mic’ sessions at the upcoming Festival of DAM and Creative Operations in September.  With the chance to appear in front of over 1000 attendees, vendors, creative professionals and DAM industry representatives, chosen candidates will be given 5 minutes to take the platform and present their ideas.  Applicants must be under 30, not affiliated with any vendors or solutions providers and pitches must be submitted by July 31st.

3 reasons your brand needs to make use of user-generated content

According to DAM vendor Bynder‘s 2020 State of Branding Report, user experience was rated as the primary brand differentiator, more important even than product innovation.  With marketers informing us that brands need to be as consumer-centric as possible, the trend in incorporating user-generated content (UGC) is now being hailed as the next big thing.  This article takes a closer look at UGC, what is, how to take advantage of it, and the reasons why it appears to be so successful in building brand loyalty.  Bynder has also announced its partnership with Stackla – an AI-powered visual content platform that allows access to user-generated content and metadata from within the DAM system for clearance and use in campaigns and customer touch points.

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