DAM News Round-Up – 12th April 2021
Creative workflow software vendor inMotionNow have recently announced the acquisition of Dutch DAM platform Lytho. Along with the combined out-of-the-box features, the integration of the two products also aims to add significant value by providing in-depth market performance metrics to creative users. All existing users and offices are to remain intact and operational, along with a recruitment drive to accelerate product integration.
Digital Asset Management software provider MerlinOne discuss the evolution of Deep Learning and Artificial Intelligence within DAM systems, and how many off-the-shelf offerings from vendors fall short of the mark and achieve little more than adding ‘noise’ to search results. The article, the first part of an on-going series, continues to explain how MerlinOne have been encouraged by their own results after taking a more academic and user-centric approach to AI and autotagging.
Enterprise DAM solutions provider Wedia explain how Digital Asset Management can help organisations prepare their marketing strategy, with a focus on three key benefits for improving your marketing strategy in a post-COVID landscape. Tips include adopting a hybrid remote/on-premise working model, building an omni-channel e-commerce strategy, and how the use of DAM analytics can drive digital transformation and nurture a culture of business resilience.
This recent article from DAM software provider MediaValet lists the key business benefits of a DAM system and how they can impact your organisation. The five key areas are: mitigating risk, reducing asset requests, speeding up time-to-market, reducing duplicate assets, and improving collaboration. Although basic, it could provide a good starting point for those that have yet to implement a Digital Asset Management initiative and need assistance in building a business case.
DAM platform provider Brandfolder pits itself against Bynder and five other popular DAM software vendors in this recent blog post. The article lists the key features and components of Bynder, along with a like-for-like comparison with Brandfolder. The other firms compared are Widen, Canto, Nuxeo, MediaValet, and Filecamp. Of course, such in-house reviews are bound to contain a certain degree of bias, so we would strongly advise any prospective DAM buyer to carry out their own independent research. For those seeking expert, vendor-agnostic advice on all aspects of buying a DAM system, a DAM News Subscription provides you with access to a wealth of exclusive DAM articles, reports and whitepapers.Share this Article: