DAM News Round-Up – 10th May 2021


A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

What is Brand Asset Management?

Following on from their previous post highlighting the differences between DAM and BAM (Brand Asset Management), DAM software provider BrandMaster take a slightly more detailed look at BAM.  Along with reasons for needing one in the first place, the article also covers the basic benefits and what to look for when choosing a BAM system, including integration with your DAM and the flexibility to customise, extend and future-proof the system.

How You Create a Solid Digital Content Lifecycle Management Plan

DAM solutions provider Lytho have published a fairly detailed article exploring the digital asset content lifecycle and how to build a strategy for its successful management.  From providing a basic definition, through to a concise breakdown of the planning, processing, delivery, and eventual archiving of your digital assets, it’s a great place to start if you’re only just becoming aware of your own organisation’s digital content lifecycle and its various components.

DAM Integrations: Real-Life Examples and How to Start with the API

Norwegian DAM software platform Fotoware continues their series on APIs (Application Programming Interface) by providing a number of real-life examples.  The three use case scenarios are: Museums and Heritage (The White House), Media and Entertainment (The Financial Times), and Police and Evidence.  Each scenario focuses on how using the API has facilitated custom integrations with third-party functions, such as licensing and geo-referencing, whilst showcasing the flexibility of an API-first approach.

Five Criteria to Evaluate Enterprise Digital Asset Management Software

If you are in the market for a new Enterprise DAM system and need a reliable method to evaluate and compare their performance, or you need to benchmark your existing DAM, software provider Brandfolder present a series of tips to help you establish the key criteria to make a worthwhile and meaningful comparison.  With a leaning towards brand management, the criteria includes ingestion and implementation time, ability to maintain integrity across multiple global channels and departments, data security, storage volume, and flexible and robust integration features.

Dash now integrates with Adobe Creative Suite and Microsoft Office

UK DAM software builder Bright present a couple of new integrations for Dash – their entry-level DAM system specifically tailored for SMEs.  By using features from the CI-Hub asset plugin, the new connectors allow seamless integration with the Adobe Creative Suite and Microsoft Office and should significantly speed up workflow by allowing users to browse, open, edit, and distribute Dash content directly from within their Adobe or Microsoft applications.

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