Category: Opinion

Earlier this week, CMSWire published an article by David Diamond, author of The DAM Survival Guide and Marketing Director at Picturepark, called: Why Images Don’t Belong in Your DAM.  The title isn’t really about not storing images in DAM or anywhere else, it’s a wider philosophical discussion about …

Writing on his own AssertTrue blog, Kas Thomas (who I believe was once employed by ECM analysts, Real Story Group) has a critique of the monopolistic tendencies of Amazon in his article: Amazon: The Everything Company. The summary of the article is that Amazon give the impression of being …

Desirae Odjick writing on the ConceptShare blog has made a comparison of Best of Breed and what she terms ‘All In One’ software. The former is an implementation strategy where multiple applications developed by different vendors are combined. The latter is an aggregated package, usually delivered through interdependent components and …

DAMMY award winner and author of the DAM Survival Guide, David Diamond, has written an article on his own DAM Survival blog with the arresting title: The DAM that can Cure Death.  The summary of the piece is that David believes the DAM industry has attempted to abstract …

My fellow DAM News co-contributor, Ralph Windsor, has written a new feature article: The Digital Asset Management Specialisation Debate.  The item was inspired by some of the subjects considered during the CMSWire DAM Tweet Jam held last month.  He examines three specialisation discussion points:

• Horizontal specialisation
• Vertical market specialisation

David Dodd who you can follow on Twitter @GDavidDodd sent us a link to an interesting article by Scott Brinker about Marketing Automation: The emerging third-party era of marketing automation. which has some parallels with our on-going discussion about the future of Digital Asset Management and the DAM Value …

CMSWire are running a series of articles in October with the common theme, “Do we still need DAM”.  They ran one of my items earlier this week about service oriented models for DAM (following our general DAM Value Chain theme).  They have followed up with another article by Widen’s Al …

Anjali Yakkundi who is an analyst for Forrester has written an article for their blog: What’s Next For Digital Customer Experience Tools?  She covers DAM along with data and content management tools:

“The technology to manage experiences is maturing, but many organizations continue to struggle. These data and content …

David Diamond, Marketing Director for Picturepark and author of the DAM Survival Guide has written an article for CMSWire: It’s Time to Kill the Competition.  The basis of the article is what we have discussed on DAM News quite a lot, that vendors spend too much time copying each …

Yesterday, CMSWire ran an article  Five Reasons Why DAM is No Photoshop written by David Diamond, author of the The DAM Survival Guide, Marketing Director of Picturepark and contributor to DAM News.  David looks at why Photoshop has been more successful as a product than the entire DAM …

Jason Hirthler, content strategy director at LBi New York, has written an article for MarketingProfs.com entitled ‘Seven Essential Skills for the Content Strategist’.  The article examines what essential skills proficient content strategists must have and how content strategists can also assist the marketing team in keeping a clear focus on …

There have been a few articles out recently with tips about how best to manage the process of DAM implementation (at all different stages).  A number of these are written by consultants and vendors either directly via online channels they own themselves like blogs, website, twitter etc while others are …