Job results for 'ROI'
Digital Archivist (Stanford, CA, USA)
Search Results for: ROI
DAM Metadata Strategies For Marketing Managers
It seems that metadata remains a hot topic in DAM at the moment. DAM consultants, Daydream have released an updated white paper entitled: “Metadata Management Strategies for Marketing Based Digital Asset Management”.
The key points are:
- The reasons for low ROI from DAM systems.
- How low quality metadata can be
The Risks Of Low Quality Automated Metadata Indexing
Writing on the Archive Media Partners blog, Kim Schroeder discusses the issues that can result from trying to use automated indexing or low-quality human resources who lack an understanding of the nuances of the subject matter.
She points out that the cost savings that these alternatives claim to offer …
Continue reading »Making Money From Online Video
Revenue generation often comes up in the list of reasons for implementing Digital Asset Management strategies, but unless they have prior media business experience, most organisations are unsure how to go about achieving this objective and their ROI estimates can suffer as a result.
This onlinevideo.net article and accompanying video …
Continue reading »Getting More People Involved In Your DAM Initiative
At the end of January, we featured a blog article by Henrik De Gyor where he discussed some metrics for measuring the success of your DAM system and the ROI obtained. One of our featured DAM Vendors, Widen published an article earlier this month about getting users to make …
Continue reading »DAM Systems: No Substitute For Human Metadata Cataloguing
Writing on the Archive Media Partners blog, Margie Friant critiques those DAM vendors who claim that their software can replace manual tagging carried out by human indexers:
“Isn’t it about time that we, as a profession, sell our abilities as well as the DAM system vendors sell their …
Continue reading »The Pros & Cons Of Automating Content Migration
Content migration guru, David Hobbs has written an article weighing the pros and cons of automated migration (i.e. writing scripts or using tools to transfer content/data from one system to another). He discusses 5 factors to help evaluate whether automation is appropriate or not, including:
- Commonality (the consistency of the
Digital Asset Management Predictions For 2011: The DAM Industry
As 2011 approaches, in this special feature, we make some predictions about trends and forthcoming developments in the DAM market for the forthcoming year. In the first of two articles, we look at DAM industry predictions, the second will examine technology trends.
Key Themes for DAM In 2011
The …
Continue reading »Special Features
Below are the special feature articles we have published in DAM News.
May 2025
Vertesia’s Chief Marketing Officer Chris McLaughlin explores a future where GenAI augments, rather than replaces, traditional DAM systems and metadata creation.
Consumers Claim They Recognize Fake Images, but Most Struggle to …
Continue reading »Emerging Media Conference, San Francisco, January 24-27, 2011
The Emerging Media Conference kicks off on 24th January (2011) in San Francisco. The event will cover a variety of new media areas of interest, including:
- Social Gaming
- Augmented Reality
- Mobile Marketing Apps
- Social Networking
- In-Game Advertising
- Widgets
- iPad
- iPhone vs. Droid
- E-readers
Speakers include Jesse Schell (Carnegie Mellon University), …
Continue reading »Open Source & Enterprise Compared
CMSReport.com have an article by Tim Ward which compares “Enterprise” with “Open Source” (the article does rely on the reader accepting that the two are mutually exclusive concepts). Some of the arguments against open source seem a little dated (for example, I don’t recall needing to update most open source …
Continue reading »Up To 30% Of Marketing Budgets “Wasted” Due To Poor Quality Data
One of our featured DAM vendors, MailPrint, features a guest article by Erin Haselkorn from Experian QAS on their blog who discusses how inadequate controls on your data entry and acquisition processes can have a devastating impact on the ROI obtained from marketing campaigns as well as sales …
Continue reading »Fear And Losing Control To Field Sales And Marketing
Rhonda Basler, of Mail Print, one of our featured DAM Vendors, have posted a blog entry about fears many larger organisations have about ceding control over sales and marketing to colleagues in the field and what technology options are available now to assuage those concerns. The fears discussed …
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