DAM Metadata Strategies For Marketing Managers
It seems that metadata remains a hot topic in DAM at the moment. DAM consultants, Daydream have released an updated white paper entitled: “Metadata Management Strategies for Marketing Based Digital Asset Management”.
The key points are:
- The reasons for low ROI from DAM systems.
- How low quality metadata can be introduced.
- Tools and tactics for simplifying the process of metadata cataloguing for staff.
- Enhancing user search to improve ROI.
- The reasons why educating users about metadata is necessary.
- Involving marketing staff to refine DAM systems.
“This report is targeted at marketing managers who have either implemented Digital Asset Management in their business and want to improve the ROI obtained from it; or those who are commencing a DAM project and now require best-practice guidance about how best to handle metadata more effectively.” [Read More]
An interesting trend in the DAM market is the difference between those who are eager to pursue the automation strategy as against others who maintain it should be the preserve of skilled indexers (such as the article featured yesterday by Kim Schroeder).
This paper appears to favour the manual, human method, although the expectation is that staff will take an active responsibility for metadata cataloguing themselves, rather than hiring dedicated resources. While this might offer the opportunity for better quality metadata indexing, whether being able to rely upon staff to do it is debatable.
What is your opinion, does automated metadata cataloguing offer a genuine alternative to hiring experts or trying to train staff to assume this role?Share this Article: