I have read a few articles etc recently which advance the currently widely held opinion that DAM is exclusively a marketing concern. This is not one I share (although I will acknowledge that, at present, marketing people are the largest single group of DAM users I come into contact with). …
Continue reading »This special feature article was contributed by Denzil Ford, Ph.D. – Writer & Content Strategist at MediaValet.
Less than a year ago, I had a phone call with a PR executive in the manufacturing and distribution sector who prided her team on their progressive public relations strategy. …
Continue reading »This feature article was contributed by DAM News editor, Ralph Windsor.
As we have discussed on DAM News recently, Artificial Intelligence (AI) is getting a lot of attention currently in Digital Asset Management, as it elsewhere. Two issues which seem to be rapidly increasing in significance (but without a …
Continue reading »Near where I live in North London, there are a large number of takeaway kebab shops. One premises which comes to mind (with reference to the topic under discussion) has written on the sign above its door: “Probably the best kebab in the UK”. Another competitor over the road has …
Continue reading »Contain your excitement everyone, that’s right, it’s another DAM solution to join the mere 199 others that have sufficient interest in this market to fill out a free profile with Capterra (and 87 who were somewhat more motivated to participate in our own directory with all of its irritatingly difficult …
Continue reading »Over the last few weeks, there have been a series of press releases from various tech firms, notably Google and Adobe about technologies which claim to automate the image cataloguing process. A few DAM vendors have already integrated the Google Cloud VISION API which is product-agnostic and designed to be …
Continue reading »DAM News is in the process of setting up a vendor pricing survey to get a better idea of the range of fees being applied for DAM software (and associated services). We have already contacted those firms who are registered on damvendors.com and currently around 30 have expressed an interest.…
Continue reading »Last week, CMSWire published an article by Mohan Taylor, from North Plains: DAM Goes to Market(ing). This is one of the better argued pieces I’ve read about handling the marketing use-case in DAM:
“I fundamentally believe that the software solution is only as good as the …
Continue reading »An issue I seem to encounter a lot when dealing with organisations who require assistance with their Digital Asset Management initiatives is a widespread misunderstanding about the difference between Digital Asset Management and Digital Marketing. You will often find those with responsibility for the latter being asked to make executive …
Continue reading »Earlier today,I cam across this item on Computer Business Review: $billion businesses lead digital content management adoption. The basis of the article is some research by analysts Kable where they highlight that approximately 75% of larger businesses with a $1bn+ turnover have now invested into Digital Asset Management technologies …
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With the speed in which our modern digital asset management industry changes and shifts, Maile knows it’s pretty much a requisite to continually be reading, learning and analyzing DAM forums, discussion groups and educational content currently available online.
What companies/organizations have you worked for as a DAM professional? What was …
Continue reading »Last week, Canto, released an upgraded ‘X’ edition of their long-standing Cumulus DAM application. There are three major new features:
As should be clear to those with some experience of the DAM software market, …
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