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UAE Turns Digital Page For DAM

by Naresh Sarwan on March 22, 2010

In a recent statement to Arab newspaper, ‘The National’, Carlo Emanuele Bona, President of the Italian digital publishing consultancy Promedia, has revealed his own vision for the future of book publishing in the Middle East, namely digital asset management.

 “In our opinion, every publisher should have a digital asset management system, and this requires broadband at affordable cost,” he says. “And here in the UAE, it is very expensive.”  A digital asset management (DAM) system is an unwieldy title for a type of software that helps media producers file, sort, store and distribute their content. It is most often thought of in association with photographs, videos or music, but Mr Bona says an increasing number of Middle East publishers have been seeking his company’s help in digitising their product.” [Read More]

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