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DAM Guru Program Update

by Ralph Windsor on February 21, 2014

The DAM Guru Program established by vendor, Picturepark, is celebrating its first anniversary this week.  Now with 400 members (including myself) it does appear to be gaining some industry-wide support, in no small part due to the fact that the sponsors have been assiduously careful to not use it as an unofficial marketing channel.  They sent us some PR about their latest news, these include:

  • A dedicated  LinkedIn group (yes, another DAM one you will have to join).
  • A series of webinars delivered by DGP gurus.
  • Various operational changes, including allowing gurus to call for help from their peers (not just ‘newbies’)

More details are available on the press release.

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{ 1 comment… read it below or add one }

David Diamond February 21, 2014 at 8:35 pm

Thanks for the vote of confidence in the operations integrity, Ralph. I really appreciate that you pointed that out because I know it’s a big concern for many. But we promise to continue to keep it clean and member-focused. Otherwise, as you mentioned in a previous post, the program would fall apart and we’d have nothing.

Interesting little #FunFactFriday: In a recent survey sent to DAM Guru Program members, only 11% of respondents felt the program should be managed by another organization. We’re sending Swiss chocolates to those people and we’ll survey them again in a month’s time. ;)

David Diamond
Director of Global Marketing

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