Category: ROI And Business Cases For DAM

In our recent Digital Asset Supply Chain Webinar Series, the topic of DAM system audit trails came up a number of times.  For those unaware of what I am referring to, an audit trail is a log of all the activity that takes place on a system.

To make …

Emily Quan, has written an article, How to Improve DAM User Adoption and Maximize ROI for the blog of consulting group, Optimity (who metadata expert, John Horodyski also works for).  The item is concise, but it covers some useful points that are succinctly expressed, for example:

“Achieving high …

DAM News contributing editor, Ralph Windsor, has kicked off 2014 for us with a DAM News feature article on ROI.  Last year we criticised many in the DAM industry for producing flawed infographics about this subject.  To offer readers an alternative, Ralph has written an educational article where he outlines …

Many DAM vendors have recently been copying each other’s marketing strategies by promoting these ROI Infographics that claim to tell you exactly how much money a ‘typical’ DAM can save without any real basis in fact or plausibility.  My co-contributor made the comparison with ‘zombie vendors’ a few months ago…

ConceptShare, who have been busy signing up swathes of DAM vendors to re-sell their approvals system by integrating it into their DAM solutions, have provided a case study written by their boss, Nish Patel, Improve Process and Performance with Creative Operations Metrics.  Case studies can often be turgid …

Over the last few months we have been looking at the flawed nature of classic ROI calculations as applied to DAM and how these nearly always contain misconceptions embedded within the calculations which can invalidate the conclusions of any study.  A few people have contacted me about these articles and …

G.David Dodd has written a guest post on the ADAM blog where he follows up some of the observations I have made about ROI.  The analysis piece covers the wider discussion area of marketing technology investments in general, not just DAM.  His article handles the ROI subject more skilfully …

This article by Kristy Smith on iMedia Connection: 5 Ways Nonprofits Can Leverage Digital Asset Management has been picked up by a few people I follow on Twitter, notably @widenenterprises and @davidriecks  (maybe some others I’ve missed too).  Kristy works for Nationwide Children’s Hospital and she explains some of the …

We have covered DAM ROI a lot recently and the dubious methods proposed by some to prove it using flawed mathematical models.  Jeff Lawrence at consultants, Celerity has written an item on this subject:

“Don’t make the mistake of using reduced work hours as a cost-saving justification. For …

Last month, I wrote an article for CMSWire: Real World Digital Asset Management ROI where I looked at some of the popular methods you see used for ‘proving’ ROI in a quantitative fashion. The summary was that when consultants, analysts and vendors offer hard ROI numbers to support a pre-implementation …

DAM News editor, Naresh Sarwan and contributor, Ralph Windsor have written a whitepaper aimed at corporate managers who have the complex task of managing the Digital Asset Management system purchasing process.

“Having been involved in many procurement exercises for DAM solutions as both vendors and in a purchasing advisory …