Category: Opinion

There have been a few articles out recently with tips about how best to manage the process of DAM implementation (at all different stages).  A number of these are written by consultants and vendors either directly via online channels they own themselves like blogs, website, twitter etc while others are …

David Diamond, author of the DAM Survival Guide, Marketing Director at Picture Park and contributor to DAM News has written an article for CMSWire, provocatively titled: 5 Good Reasons to Avoid DAM Software.  The item is partly tongue-in-cheek and uses a mix of Luddite arguments and deliberate reduction …

Last month, Print Week  had an interview with North Plains CEO, James Christopher where he outlines their vision for DAM and how they plan to utilise each of the three DAM technologies they now own having acquired both Xinet and Vyre last year.  Normally, CEO ‘vision’ pieces are fairly turgid …

As well hoovering up DAM vendors, it seems North Plains also have some time to pen one or two articles for the marketing trade press too.  This one written for Marketing Daily by their marketing Vice President,  Eric Courville caught my attention: Content, Channels, Consumers: How To Manage It …

One of the DAM News featured vendors, ADAM have an article by a guest author, David Dodd, Streamlining the Marketing Materials Supply Chain:

“…the marketing materials supply chain is a large, and largely untapped, source of cost savings and revenue-enhancing improvements. In most companies, the supply chain …

Matthew Gonnering, CEO of DAM vendor, Widen has written an article for VentureBeat.com called Why there’s radical change ahead for the digital asset management industry:

“The increased demand for digital assets occurs in tandem with the rise of multiple content distribution channels. Social, web and mobile channels intensify …

David Diamond, from one of DAM News’ featured DAM vendors, Picturepark has written an article for CMSWire: Forget the Buzzwords, Focus on the Work.  There were a couple of quotes that I found especially noteworthy:

“We like buzzwords because they fool us into thinking things are moving …

Ed Smith, of Extensis, has written an article for CMSWire: My Other DAM is a Self-Service Intranet Portal.  He uses the metaphor of petrol pump attendants in Oregon (where it is compulsory to have someone fill up your car, apparently) to illustrate how a self-service DAM rather than a …

David Diamond of Picturepark wrote an article last week about Digital Asset Management’s Missing Context of Discussion for CMSWire.com.  Ironically (given the subject matter) we missed the opportunity to cover it sooner after it was published due to a large project myself and colleagues here at DAM News were working …

Edward Smith writing for CMSWire.com discusses some trends he sees in prospect for the DAM industry.  They are:

• Bigger assets and more of them
• Greater integration with other business systems
• Used across the business rather than by just creative teams
• Automation and streamlining of the asset and metadata ingestion
• Increased

This CMO.com article was written by Nick Van Weerdenburg, Senior Product Marketing Manager from one of our featured DAM vendors, North Plains.  It is mercifully free of sales spin about how great NP are and explains how more demanding requirements from other industries have helped shape DAM solutions and …

David Diamond, author of the DAM Survival Guide and Marketing Director of Picturepark has written a special feature for DAM News which we have published today: The Inhumanity Of DRM.  The article discusses the value of DRM and despite the numerous DRM related features that DAM vendors add to …