Category: Opinion

There is an article that was highlighted on the DAM News LinkedIn Group by Don Gaster earlier today by Richard Butlin with the title: Time to Look Beyond Digital Asset Management.  This is one of these items where I think the title is wrong and I disagree with quite …

In the second part of this article series: Re-Defining The Meaning And Scope Of Digital Assets – Part 2, I continue to examine the changing meaning and scope of the term ‘digital assets’.  In this piece, I analyse digital assets as commodities, cryptocurrencies, blockchains and also consider some more …

Romney Whitehead, writing on her own Borrowed Insight blog, makes the case that organisations should have a dedicated DAM solution rather than seeking to incorporate them into other applications like PIM, WCM etc:

“With a PIM, or even a CMS, the clue is in the name. They manage …

I have written a two-part feature article for DAM News entitled Re-Defining The Meaning And Scope Of Digital Assets.  This continues my examination of the themes in the item from last month, Appreciating The Value Of Digital Assets but I have gone into far more detail about distinctions between …

To get proceedings started off for 2016 on DAM News in terms of comment and analysis, I have written an article for our features section: Appreciating The Value Of Digital Assets: Understanding The Potential Of DAM In 2016.  The item describes the current state of the DAM market (which …

Last week, CMSWire published an article by Mohan Taylor, from North Plains: DAM Goes to Market(ing).  This is one of the better argued pieces I’ve read about handling the marketing use-case in DAM:

“I fundamentally believe that the software solution is only as good as the …

An issue I seem to encounter a lot when dealing with organisations who require assistance with their Digital Asset Management initiatives is a widespread misunderstanding about the difference between Digital Asset Management and Digital Marketing.  You will often find those with responsibility for the latter being asked to make executive …

In the last few weeks, there have been a few different articles and videos which cover Digital Assets in less task-specific terms and discuss the topic in a wider business context.  Some are better than others.  The first of these: The three steps to becoming a ‘hypergrowth’ company in the …

This week the DAM EU conference was held in London.  As with previous years, I was unable to attend this event due to some client upgrade roll-outs that I get co-opted into troubleshooting around this time, although I was able to get along to the London DAM meetup in the …

Ben Smidt, who is manager of the DAM Guru Programme has contributed a feature article for DAM News that both collates and discusses some of the comments expressed by some of their members about our article series: What’s Holding DAM Back:

“I believe strongly that any industry …

It is a month since we published the What’s Holding DAM Back? series of article which was written by Jeff Lawrence, David Diamond and myself.  Previous to that we published, our critique of current DAM innovation which used Jeff’s CMSWire article as a primary source.  There have been a some …

Today, we have published a multi-contributor, three-part feature article series on the theme: What’s Holding DAM Back?  The subject is tackled from three perspectives: customers, vendors and the media, with each author addressing one of the aspects.  The writers are: Jeff Lawrence of consulting group, Celerity (and a …