Digital Asset Management news, articles and features covering core DAM topics that are essential reading for everyone interested in this industry.
On 5th May 2010, 1:00 PM – 2:00 PM (EDT), Earley & Associates will host a webinar entitled “Cross-Channel Brand Management”. The webinar will examine the role of digital asset management and marketing asset management software in the creation of a centralised resource for organisational brand management and marcomm operations.…
Continue reading »This video produced by the US Library Of Congress, outlines why it is important for all organisations to preserve digital assets and how technological progress is also a factor to consider in any preservation strategy (running time 3 mins 10 secs).
“Traditional information sources such as books, photos and sculptures …
Continue reading »In this article, Philip Speigel takes a humorous look at the polarised roles of visionary DAM strategists and DAM metadata analysts, and explains how with good communication and a willingness to collaborate, both these ‘information superheroes’ can contribute to overall organisational success.
“Micro-boy wants to circle the wagons and fix …
Continue reading »Research consultancy Frost & Sullivan have released a report titled ‘World Digital Asset Management Market’ that provides a detailed analysis of the global market for digital asset management products and their associated technologies.
“This research analyses the global Digital Asset Management market. Digital Asset Management (DAM) is also known as …
Continue reading »In this article, Talib Morgan explains how digital asset management can benefit business and lists several key criteria for assessing whether or not your organisation needs a DAM system.
“DAMs are not new. They’ve been around for some years and were initially used by media companies who needed to manage …
Continue reading »Does the fast pace of our technological progress always equate to digital revolution? Or could it in fact lead to a digital dark age whereby more data is actually lost than is liberated? In this article, Chris Carr examines how data is highly vulnerable to rapid format succession and how …
Continue reading »In this article, Peter Ostrow and Omer Minkara from the Aberdeen Group, discuss how specialist digital asset management applications, which are focused on marketing management tasks, can be used to improve brand consistency and provide better return-on-investment for your marketing expenditure. (Editor’s note: These systems are also known as Brand …
Continue reading »In a recent statement to Arab newspaper, ‘The National’, Carlo Emanuele Bona, President of the Italian digital publishing consultancy Promedia, has revealed his own vision for the future of book publishing in the Middle East, namely digital asset management.
“In our opinion, every publisher should have a digital asset management …
Continue reading »DAM consultants, Daydream released a new whitepaper recently titled: Enterprise Digital Asset Management: A Guide For IT Professionals. The report covers a number of key topics of significance to IT managers:
Henrik de Gyor examines the best web sites and other resources to help you find work in the field of digital asset management.
“Despite current economic times, Digital Asset Management (DAM) jobs are listed on a regular basis throughout the United States and the world. While many positions are clustered …
Continue reading »In this article, Henrik de Gyor discusses how some organisations avoid asset duplication and strategies to effectively de-dupe assets stored in digital asset management systems.
“In some cases, organizations have unique file naming conventions, but file names are often created by people, which more often yield not-so-unique file names. One …
Continue reading »Matthew Gonnering looks at the benefits that digital asset management can bring an organisation and the need to select a system that provides the level of control that your organisation requires.
“In the midst of a digital asset management breakdown, you may wonder why you went to a DAM system …
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