Search Results for: business case

Adobe Acquires Auditude: Integrated Video WCM/DAM Opportunity Or Another Potential Failed Acquisition?


Adobe, owner of both Day Software and Scene 7 DAM/ECM vendors announced yesterday that they had bought up Auditude, developers of a video advertising platform:

Adobe also plans to integrate Auditude with the Adobe Digital Marketing Suite, which consists of integrated analytics and optimization products to collect and unleash

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DAM Vendor Selection – Time For A Change?


DAM consultants, Daydream, have written a blog post where they consider the role of Digital Asset Management selection consultancies and offer some advice to purchasing managers.  They consider 5 areas where vendor selection consultants can potentially arrive at decisions that are not necessarily to the benefit of their clients:

  • Charging
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“Disaster Porn”: Infrastructure & Hosting Nightmares That Could Be Coming To A DAM System Near You?


The ‘Uptime’ section of Arstechnica.com features an article that reports from OmniTI Surge Conference (held last week) where some of the greatest IT failures were discussed.  The keynote features Ben Fried, CIO of Google who describes a previous position he held at Morgan Stanley where a critical application failed, costing …

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Another Eight Steps To DAM Success: Time For End Users To Re-Consider How They Procure DAM Software?


Eight seems to be a popular number with DAM consultants right now, one of our featured DAM vendors, Vyre have released a two-part article on “Eight Steps to a Successful DAM/MRM Project”:

Any successful project must begin with finding a supplier and solution that can elegantly solve your problem.  

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