UK Brand and Customer Marketing Manager
Kimberly-Clark Expired |
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United Kingdom |
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About You
You will be a strategic marketer, able to develop and lead the industrial strategy for the UK & Ireland - supporting lead generation and pipeline growth with a seamless brand and customer experience. You will lead the development and execution of omnichannel commercial programs and ensures UKI needs are integrated into the global innovation plan to deliver P&L targets and sustainable market share growth in UK market. You will be customer-centric in your thinking – managing marketing planning and execution with strategic Industrial Channel partners (distributors) as a key enabler to growth with industrial end-users and key accounts. You will act as a brand champion and portfolio lead, at a local level, leveraging our world-class brands to commercialise KleenGuard® PPE, WypAll® & Speciality Wipers – supporting category and portfolio strategy and execution within a UK market lens.
The role
This is a key role within our Kimberly-Clark Professional business for someone to define and develop winning value propositions, defining market segment strategy for 3-year strategic business plans. You will partner with Central & Regional Brand Marketing to build required innovation/renovation cadence to deliver on market segment strategy and support in-market launches with segment led-claims; Also provide those teams with market segment insights to ensure innovation/renovation projects fulfil local market needs.
Responsibilities will include:
You will be a strategic marketer, able to develop and lead the industrial strategy for the UK & Ireland - supporting lead generation and pipeline growth with a seamless brand and customer experience. You will lead the development and execution of omnichannel commercial programs and ensures UKI needs are integrated into the global innovation plan to deliver P&L targets and sustainable market share growth in UK market. You will be customer-centric in your thinking – managing marketing planning and execution with strategic Industrial Channel partners (distributors) as a key enabler to growth with industrial end-users and key accounts. You will act as a brand champion and portfolio lead, at a local level, leveraging our world-class brands to commercialise KleenGuard® PPE, WypAll® & Speciality Wipers – supporting category and portfolio strategy and execution within a UK market lens.
The role
This is a key role within our Kimberly-Clark Professional business for someone to define and develop winning value propositions, defining market segment strategy for 3-year strategic business plans. You will partner with Central & Regional Brand Marketing to build required innovation/renovation cadence to deliver on market segment strategy and support in-market launches with segment led-claims; Also provide those teams with market segment insights to ensure innovation/renovation projects fulfil local market needs.
Responsibilities will include:
- Adapts omnichannel commercial program design from Explode Growth markets and executes for assigned market segment, including creative, production, content, media, customer interface/engagement programs & lead management process
- Defines pricing plan for cluster on assigned categories.
- Adapts (or develops) Category & Brand Foundations, product claims & sales tools for region.
- Works with Sales organization to provide marketing support and to develop the business model & customer experience plan for the assigned market segment as well as identifying key account targets to develop joint growth plans
- Monitors performance of the market segment and marketing (ROI) and adjusts accordingly
- Partners with Central Integrated Marketing team to adapt & execute digital sales tool/ assets, SEO/SEM etc.
- Leverages marketing content in the Digital Asset Management System (DAM) where possible; where unique content is created, ensure it is uploaded & maintained in the DAM System