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Product & Brand Administrator

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Tate (agency)
Eastleigh, Hampshire, UK

Our client has a great opportunity, for someone wishing to work within a busy marketing/brand environment. You will be working as part of a team of 16 people, creating content to launch products across our client's group eg icons, drawings, images, videos etc.

  • Managing the content assets eg. checking what assets exists, compiling lists of assets that need to briefed, reviewing the tagging in the digital asset library etc.
  • Support with some competitor research eg. examples of how online retailers sell lighting, what information they put on packaging etc.
  • Possibly some input with more creative tasks eg. come up with range names for products or review the way features and benefits are written.
Key Accountabilities/ Responsibilities: For a particular brand or sets of brands:

Supporting the longer term effectiveness of Brand Communications:

  • Complete an icon audit by brand and identify gaps
  • Review of DAM (Digital Asset Management? tagging
  • PIQ analysis for upcoming range reviews
  • Build competitor reviews for key brand initiatives eg garden loyalty club.
  • Review multi-channel banner content use for key range reviews

  • Housekeeping of DAM imagery
  • Approval and tracking of vendor imagery
  • Support on trading/fixes
  • Creation of icons
  • Pull reporting from workfront on scheduling of workload
Required Skills & Experience

  • Experience working in a product brand communication environment
  • Preferable to have retail experience
  • Experienced in Excel, Powerpoint, Word, Outlook and DAM
  • Strong project management skills and attention to detail

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Employer: Tate (agency)
Location: Eastleigh, Hampshire, UK
Posted Date: 23/06/2022
Expiry Date: 23/10/2022
Type: Contract
Categories: DAM Manager / User, Product Manager / PIM
Ref: DN-JB-874
Added by: DAM News Administrator
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