Multimedia Coordinator

Summary:

As part of the Marketing Communications team, the Multimedia Coordinator is responsible for the strategic planning, conceptualizing, pitching, development, and creation of multimedia content that illustrates the ASPCA’s mission and supports key programmatic activities. The individual will work closely with other departments, and specifically Social Media, to seek and identify compelling stories to be shared with ASPCA audiences through owned and unowned channels.

The Multimedia Coordinator will report to the Senior Manager, Photo Editor and provide support to others on the Multimedia team by contributing to the creative process.

Responsibilities:

Responsibilities include but are not limited to:

Content Creation and Capture (55%)

• Collaborate with program partners at the ASPCA to create multimedia content that tells our story, showcases our lifesaving work, and engages staff, volunteers, supporters, and the public through photography, both locally and nationally
• Develop and coordinate photo and video assignments from concept to completion, including offering feedback to others for ongoing projects
• Assess, prioritize, and facilitate requests from multiple departments across the organization to best present the organization’s work while balancing team workload and optimizing ROI
• Scout locations, identify subjects, and follow stories that can be captured to support current and future multimedia requests
• Process photo and video content for use outside the organization by partner groups or press
• Travel to remote locations to document ASPCA rescue work for fundraising and media needs
• Follow all safety protocols and exhibit Fear Free handling when working in uncertain field conditions, or where animals are housed  
• Obtain legal clearances and internal approvals when necessary

Digital Content Support (20%)

• Collaborate with programmatic partners to produce content in alignment with both the Multimedia and Social Media Annual Planning calendars
• Assist in researching emerging Social Media trends and collaborate with the Social Media team to identify opportunities for collaboration
• Distribute photos internally and externally as requested

Asset Management (15%)

• Assist in processing, uploading, and archiving content as needed
• Assign metadata information to content on our DAM platforms to increase both the utility and reach of existing assets
• Utilize SEO best practices to optimize content for search visibility

Administration (10%)

• Participate and contribute updates in meetings, while working cross-functionally with other members of the team
• Engage in consistent and regular reporting to supervisor, including giving and receiving effective feedback
• Participate in professional development opportunities when possible, and share results with the rest of the team
• Advise and recommended gear and technology upgrades
• Other duties, as required and deemed necessary by supervisor

Exemplifies the ASPCA’s Core Values:

• Has Commitment and dedication to improving the lives of animals
• Demonstrates Ownership and feels responsible for outcomes
• Believes in Team – that we are stronger together
• Seeks to Elevate others and reimagine what is possible
• Focuses on Impact, specifically making change for animals

Qualifications:

• Experience using multimedia to articulate complex concepts and emotionally compelling narratives
• Ability to successfully manage multiple, concurrent project demands with quick turnaround times
• Ability to work collaboratively with a team, independently and with varying levels of direction
• Fosters open communication and provides consistent and constructive feedback with other team members and supervisor to elevate our storytelling and strengthen relationships with program experts
• Must be self-motivated
• Outstanding verbal and written communication skills
• Patient and persistent; curious; comfortable in asking and receiving questions
• Demonstrable skill in both capturing and producing content, using both DSLR and mobile phone camera systems
• Proficiency with Adobe Creative Suite
• Experience with Social Media management tools such as Sprout, Hootsuite, etc preferred
• Ability to operate, troubleshoot and transport camera equipment and related equipment 40lbs or more
• Must be able to travel for multiple day engagements
• Ability and willingness to work flexible hours, and occasionally long days and weekends
• Must provide a valid driver’s license upon hire and pass a motor vehicle history check demonstrating a safe driving history.

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