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Global Digital Content Manager

Syngenta
Bracknell, UK

At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. We are currently seeking a Global Digital Content Manager that will enhance the prosperity of farmers.

Accountabilities:

  • Define the digital content strategy: specification, rollout and maintenance of all content on all relevant digital touch points (campaign pages, micro sites, landing pages, social media snippets, category pages, topic pages and product pages)  and as such maximizing the digital consumer journey
  • Identify and manage the creation of best in class digital assets
  • Digital content creation budget management
  • Alignment of the digital content strategy with the specific local grower journeys and drive personalization
  • Alignment of the digital content strategy with the local digital marketing plans in our key markets
  • Realization of tagging and SEO/SEM implementation of all digital content assets
  • Management of all digital content consistency & quality according to the brand guidelines
  • Creation of content creation briefs for the agencies involved and the end-to end content delivery process
  • Management of all digital assets in DAM  and ensure proper distribution to all relevant markets
  • Interfacing with external agencies, Brand & Insights team, Syngenta IT, Corp communication teams and markets to specify requirements and ensure timely implementation and global rollouts
  • Close collaboration with marketing teams in countries and the analytics & optimization manager with respect to digital asset KPI’s (content adoption rates by markets, CTR’s, etc)
 
Qualifications

Requirements:

  • Minimal 5 years of global digital  content management; preferably in a large international company and DAM system
  • Strong understanding of the digital customer journeys, B2B and B2C
  • Experience with personalization and optimization of digital content within the specific customer journeys
  • Experience with KPI setting and measuring and driving digital asset adoption
  • Experience with briefing digital marketing agencies on content creation and delivery
  • Excellent project management skills; ability to manage several projects at the same time
  • Fluency in English
  • Team player, able to work in cross functional environment, strong in building and maintaining relationships
  • Influencing skills, drive for result
  • Structured and analytical with a passion for detail and accuracy

What We Offer:

Full Benefits Package that starts the same day you do
A culture that promotes work/life balance, celebrates diversity and offers numerous family-oriented events throughout the year
 
Primary Location: GBR-Berkshire-Bracknell
Other Locations: DEU-Berlin-Berlin, NLD-Enkhuizen-Enkhuizen
Work Locations: G06-Jealotts Hill Int. Research Cen Jealotts Hill Int. Research Cen  Bracknell RG42 6EY

Visit Job Website

Employer: Syngenta (@Syngenta)
Location: Bracknell, UK
Posted Date: 28/09/2020
Expiry Date: 31/10/2020
Type: Full-Time
Categories: DAM User / Operator
Ref: DN-JB-223
Added by: DAM News Administrator
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