eCommerce Content Marketing Specialist
Belkin Expired |
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El Segundo, CA, USA |
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Job Summary (General Responsibilities):
The eCommerce Content Marketing Specialist will be a critical member of our growing Regional eCommerce Marketing team. You will have the opportunity to show off your knowledge and passion for content marketing and help shape how our customers shop online. The eCom Content Marketing Specialist is responsible for ensuring the quality, optimization, and accuracy of product pages across Amazon US. They will manage the upload, edits, and audits of listings as well as troubleshoot issues. They also support in developing Belkin’s best practices for the Amazon storefront and product pages. They report to the eCom Marketing Manager and work cross functionally to ensure successful NPI launches.
Specific responsibilities include:
The eCommerce Content Marketing Specialist will be a critical member of our growing Regional eCommerce Marketing team. You will have the opportunity to show off your knowledge and passion for content marketing and help shape how our customers shop online. The eCom Content Marketing Specialist is responsible for ensuring the quality, optimization, and accuracy of product pages across Amazon US. They will manage the upload, edits, and audits of listings as well as troubleshoot issues. They also support in developing Belkin’s best practices for the Amazon storefront and product pages. They report to the eCom Marketing Manager and work cross functionally to ensure successful NPI launches.
Specific responsibilities include:
- Manage the accuracy and performance of a select number of product pages and brand storefront experiences.
- Drive content strategy & lead entire creative briefing process for the development and implementation for new product launches.
- As a primary Test Lead in Belkin’s agile POD to run content-focused optimizations to improve the traffic and conversion of the product pages and the Brand storefront
- Source and setup digital assets for use across PDP’s & Storefront
- Troubleshoot & escalate listing issues through vendor support or vendor managers.
- Track content score and other listing metrics to identify areas needing support or optimization.
- Act as an Amazon thought leader and recommend strategies to improve online content.
- Partner with Sales, Product Marketing, Global Marketing and Digital Creative to ensure successful NPI launches.
- Perform post-NPI retros with the same team to understand what worked well, what didn’t, and what to change for future NPIs.
- 1-3 years of experience in content/digital/e-commerce marketing preferably for a consumer electronics brand
- 1-3 years of experience working with Amazon Vendor Central or content optimization within digital marketplaces
- 1-3 years experience with asset management systems, asset upload, and vendor support
- 2+ years of experience working with creative teams, including building creative briefs, defining requirements, providing constructive feedback, and working with standard creative resources (DAM et al.)
- Deep knowledge of key content marketing levers on Amazon, including A+ Content, Enhanced Brand Content (EBC), Store Front, Gallery Graphics, metadata, and SEO-optimized copy;
- Experience across Amazon’s tools and levers, including Manage Your Experiments, search term reports
- Detail oriented individual, with a strong focus on project management.
- Strong communication, presentation, collaborative and writing skills.
- Ability to work well with others; team player and customer focused.