Digital Asset Manager, Global

The Nu Skin Global Digital Asset Manager will focus on delivering a world class, global solution to how we store, tag and manage our digital assets. This role is key to helping us optimize our e-commerce experiences.  

The digital asset manager will collaborate with key members of the business to create the digital asset management strategy and vision for Nu Skin, which will ultimately support the company’s wider objectives and goals to accelerate social commerce and drive revenue. This individual will work with the Technology Leadership and the Engineering teams to develop an integrated, prioritized strategic roadmap for the asset repository to help deliver capabilities to drive efficiencies, effectiveness, and revenue growth.

The person in this role will partner with other internal leaders across marketing, sales, executive leadership, communications, development and CX to design, implement and continuously improve the digital asset management platform.

Effective digital asset management solutions include people, process, and data to realize business outcomes. This role will be inclusive of the end-to-end process of digital asset management including the following:  

• Enterprise content management
• Digital asset management
• Knowledge management
• Workflow management
• Change management

This role will serve as the face of digital asset management, acting as a change agent and proponent for enterprise DAM capabilities and processes. The ideal future state is intended to support content development, curation, and publishing, as well as improved embedded SEO, auditability, tracking, risk management, and the efficiency and agility of business operations.

What you'll do:

• Be a bridge builder between digital and the rest of the enterprise. Build digital capability and enablement when it comes to digital assets and processes.
• Partner with key business leaders and cross-functional partners to lead the development of the DAM vision, guiding principles, prioritized use cases/end-user experiences, high-level requirements, and roadmap
• Define project scopes and craft business requirements documentation with input from relevant partners
• Craft a 1, 2 and 3-year roadmap for incremental process improvements and DAM strategic direction, with a focus on mobile first and mobile app experiences
• Assess project metrics post-launch (qualitatively and quantitatively)
• Facilitate strategic decisions and the creation of a tactical plan surrounding development and implementation of target state processes and technology (including relevant business readiness and organizational change considerations, as well as integration with or migration of content and existing/enhanced processes and tools)
• Develop and maintain a metadata entry protocol. Work with various stakeholders across the enterprise to define metadata and taxonomy guidelines. Actively promote data consistency to support common standards and analytics
• Establish periodic data verification review processes to ensure data accuracy and to support easy and consistent search and delivery of assets  

What you'll need:

• 3+ years of experience managing an enterprise content management or digital asset management system for a large client or company
• 3+ years in project management, technology-related implementations, and/or strategic planning roles
• Understanding of e-commerce and preferably social commerce models
• Experience working with mobile apps and how digital assets support those experiences.
• Attitude of continuous learning to stay on top of digital best practices

Bonus points for:

• A Master of Library and Information Science (MLIS) degree
• Active engagement in the DAM community

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