Content Strategist

At the Government Digital Service (GDS), our mission is to build a simple, joined-up and personalised experience of government for everyone. Using our unique position at the centre of government, we develop services that work for the user, however complex the underlying systems may be. We believe that ensuring things work for end users is the only way to realise the efficiencies that come with digital transformation.

Our focus is on delivering five missions in the following areas:

• GOV.UK as the single and trusted online destination for government information and services
• Joined-up services that solve whole problems and span multiple departments
• A simple digital identity solution that works for everyone
• Common tools and expert services
• Joined-up data across departments

You can read more about these missions and our vision for the transformation of government in our 2021-2024 strategy

Deliverables:

• develop and implement technical content strategies for creating workflows and changing publisher behaviour to enable channel agnostic content delivery that supports personalised experiences with structured content
• grow our ability to evaluate content efficacy in whatever context it is consumed
• advise teams working on user centred taxonomies, ontologies and classification processes
• consult product, developers, technical architects and content design to support future

GOV.UK architecture

• support content tagging, design patterns and GOV.UK structural change
• collaborate with cross-government colleagues, including running workshops to
• promote information architecture and strategic content thinking

Skills:

• creating, maintaining and curating a user needs-based taxonomy on GOV.UK
• working with content designers and user researchers to support user journeys by making the best use of analytics and metadata
• understanding how content tagging and the structure of GOV.UK influence navigation and site search, and making recommendations for improvement
• collaborating with cross-government colleagues, including workshops and events, to promote information architecture and strategic content thinking
• working with product teams and designers to understand how information structures might shape page designs
• understanding and documenting needs for internal content management tools and feeding them into product teams
• always working to understand more about the user and advocating for them
• ensuring the taxonomy is accurate, in plain English, user-focused, high-quality and accessible
• monitoring the performance of the taxonomy and architecture through user behaviour and feedback

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