Content Specialist (Hybrid)
Topco Associates |
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Itasca, IL, USA |
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Overview
Topco Associates is currently seeking a Content Specialist for the Brand & Marketing team located in Itasca, IL. This position will be a hybrid role, with the successful candidate conducting work in our Itasca office three days per week and virtually two days per week.
Topco's mission is to provide solutions for our member-owners, regional retailers, and wholesalers, and help them achieve a competitive advantage in the markets they serve. We aspire to develop high-performing teams to resemble the diversity of our members' shopper communities to drive greater innovation and creativity that ultimately enhances our business results and the value Topco provides to its membership.
We are looking for a Content Specialist to join our team. This is a unique opportunity to work across various marketing disciplines. The Specialist will play a crucial role in curating and distributing content that aligns with broader Integrated Marketing goals. Reporting directly to the Senior Manager of Digital Marketing, this position encompasses a wide range of responsibilities, making it an excellent opportunity for a candidate with diverse skills who is passionate about optimizing shopper awareness and engagement through compelling content creation.
Responsibilities
Education:
Bachelor's degree in marketing, communications, or a related field (preferred but not required)
Technical Skills:
3+ years of experience in content marketing, social media marketing, or a related field
Other Qualifications:
Topco Associates is currently seeking a Content Specialist for the Brand & Marketing team located in Itasca, IL. This position will be a hybrid role, with the successful candidate conducting work in our Itasca office three days per week and virtually two days per week.
Topco's mission is to provide solutions for our member-owners, regional retailers, and wholesalers, and help them achieve a competitive advantage in the markets they serve. We aspire to develop high-performing teams to resemble the diversity of our members' shopper communities to drive greater innovation and creativity that ultimately enhances our business results and the value Topco provides to its membership.
We are looking for a Content Specialist to join our team. This is a unique opportunity to work across various marketing disciplines. The Specialist will play a crucial role in curating and distributing content that aligns with broader Integrated Marketing goals. Reporting directly to the Senior Manager of Digital Marketing, this position encompasses a wide range of responsibilities, making it an excellent opportunity for a candidate with diverse skills who is passionate about optimizing shopper awareness and engagement through compelling content creation.
Responsibilities
- Organize, develop, and manage content across all digital channels, including website, social media, email, paid advertising, and the Digital Asset Management (DAM) system. Ensure content is up-to-date, relevant, and consistent, with a focus on maintaining a curated and high-quality portfolio website. Leverage the DAM system to streamline content management and distribution across various platforms.
- Research and identify relevant topics and keywords based on audience needs and SEO best practices.
- Write high-quality content for various formats (blog posts, articles, social media captions, email copy, ad copy).
- Optimize content for search engines and engagement.
- Track and analyze content performance and make data-driven recommendations for improvement of content strategies.
- Assist the Brand team with developing content that aligns with brand voice, values, and messaging.
- Contribute to the creation of brand style guides and tone of voice documents.
- Support the Brand team with writing product descriptions, website copy, and other promotional materials for the e-commerce.
- Collaborate on a range of social-related activities, including executing the Integrated Marketing content plan across all marketing channels. This may also encompass assisting with ad-hoc projects and tasks, such as organizing promotional giveaway initiatives and other social marketing needs.
- Other duties as assigned.
Education:
Bachelor's degree in marketing, communications, or a related field (preferred but not required)
Technical Skills:
- Proficient in writing for SEO and understanding the technologies that drive and support it.
- Experience with content management systems (CMS) and digital asset management (DAM) systems is a plus.
- Strong writing and editing skills.
3+ years of experience in content marketing, social media marketing, or a related field
Other Qualifications:
- Demonstrate agility in adjusting to shifting priorities and a willingness to embrace new challenges and opportunities.
- Strong project management, organization, detail-orientation, and multitasking.
- Creativity and curiosity to ideate, plan, and manage engaging content.
- Understand trends in digital marketing and social media, ability to identify and make recommendations for improvements.
- Strong analytical thinking skills, with the ability to interpret data and trends to optimize content performance.
- Demonstrated experience creating various types of content throughout the customer journey.