Associate Principal - Content & Martech
ZS Expired |
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London, UK |
The Associate Principal, Content & MarTech, will be responsble for leading end to end responsibility of Content Transformation projects across all our clients eco-systems i.e. creative production to delivery across channels. Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing across the Brand’s content supply chain eco-system. Leverage AI, technology and automation to ensure content is optimized for effectiveness and pharma sales and marketing channels (owned and paid). Map out a content strategy and continuously evolve in line with the business goals and support the delivery of content for our clients. As well as the following:
- Assess digital maturity of an organization through stakeholder interviews, discovery, and benchmarks.
- Help formulate Digital vision and implementation roadmap of our clients Content Transformation goals
- Define operating models in the context of future state digital technology, content management and process
- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing across the Brand’s content supply chain eco-system.
- Leverage AI, technology and automation to ensure content is optimized for effectiveness and pharma sales and marketing channels (owned and paid).
- Map out a content strategy and continuously evolve in line with the business goals and support the delivery of content for our clients.
- Bachelor's degree required in business or a quantitative field, advanced degree preferred
- A proven track record of business development.
- 10+ years of prior relevant work experience, working on the Pharma Content Supply Chain- either agency or platform companies
- Deep understanding of process & technology to drive impact
- Expertise on content supply chain and content mgmt. systems (DAM, CMS, personalization engines, etc)
- High motivation, outstanding work ethic, maturity and personal initiative
- Aptitude for, and enjoyment of, leading and managing teams
- Salesforce, Veeva and/or Adobe Certifications
- Strong oral and written communication skills that enable personal impact with senior-level decision makers
- Strong attention to detail, with a quality-focused mindset
- Analytic problem solving skills, with a creative and innovative outlook