DAM Event Updates – 12th August 2020
Coming up next week are a number of DAM and marketing technology related events.
On Tuesday 18th August, Cognitive Neuroscientist Carmen Simon and Content Strategist Deane Barker delve into the fascinating topic of decision science and personalization. This free, one-hour webinar entitled ‘Customer Intelligence: When Brain Science Meets Personalization‘ looks at new ways to attract your customers’ attention and influence their decisions.
“One way to get there is to look at the intersection of decision science (understanding how the brain makes choices) and personalization technologies (creating unique and rewarding experiences that inspire action).” [Read More]
Your Journey to DAM 3.0 is a free webinar happening on Wednesday 19th August. Real Story Group’s Managing Director Jarrod Gringas investigates the evolution of DAM and its use as the base of a martech stack.
“In this fast-paced webinar, I’ll look at the characteristics of DAM 1.0, DAM 2.0, and what RSG calls DAM 3.0. Come find out where your enterprise falls in this spectrum and get some ideas about where your journey should take you next.” [Read More]
DAM solutions provider MediaValet is sponsoring a free Henry Stewart webinar on Thursday August 20th. A Scalable MarTech Stack Starts with a Solid DAM Foundation discusses the topic of scalability and how optimising your DAM and ensuring your most valuable assets are effectively utilised can help shore up your marketing technology stack.
“DAM solutions need to be optimized, first and foremost, to ensure your high-value assets are always maximized. This means prioritizing features and capabilities that protect all of your assets – including those in creation and archive – and ensure they’re easily discoverable and reusable.” [Read More]Share this Article: