Stacking for success: How to optimise your martech stack to maximise marketing excellence

In 2021, excellent B2B marketing won’t just utilise great martech: it will be utterly dependent upon it. But building and managing an effective tech stack isn’t child’s play – it’s a complex, nuanced and never-ending challenge to simultaneously optimise existing infrastructure AND plan for tomorrow’s needs.

Meanwhile, buyers’ needs and expectations are constantly evolving, which in turn moves the goalposts and can make success elusive.

So in this complex environment, how do B2B brands ensure their building and optimising the right stack, in order to maximise bang-per-buck on investment? That’s what we’ll be examining in this webinar, with the help of some leading thinkers in B2B martech.

In this webinar, we’ll discuss:

• How do you avoid tactics leading decision making (‘shiny-object’ syndrome)?
• How do you create and manage a roadmap to guide martech strategy?
• How do you objectively determine success and relevance of your existing stack?
• What skills, knowledge and structure are required to optimise performance?

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