Four Tips For More Successful DAM Implementations

In this feature article, I present four tips for smoother Digital Asset Management implementations, including:

• Start planning implementation well before you begin looking at product
• Acknowledge that others in your organisation will have travelled down this path before you
• Think about your entire digital asset supply chain
• Define metadata schema and any taxonomies in-advance

I plan to write some follow-up posts on this subject as there are far more than just four recommended practices, however, end-users who are just starting to investigate DAM implementations and learning about best practice, should find a few pointers to help guide them towards a more successful outcome:

“One of the less widely understood realities of Digital Asset Management implementations is that at least half of the factors that decide whether or not the initiative succeeds or fails does not relate to the product, but the planning (or rather the lack of it) carried out by the end user. This is not to say that a poor choice of DAM system does not impact the ROI that can be obtained, but having been involved in well over 100 DAM implementations, most of the biggest challenges stemmed from organisational, communication or people-related issues rather than technical ones.” [Read More]

 

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