Understanding The Difference Between Digital Marketing And Digital Asset Management


An issue I seem to encounter a lot when dealing with organisations who require assistance with their Digital Asset Management initiatives is a widespread misunderstanding about the difference between Digital Asset Management and Digital Marketing.  You will often find those with responsibility for the latter being asked to make executive …

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The Confused Picture Of Enterprise Digital Asset Management Adoption


Earlier today,I cam across this item on Computer Business Review: $billion businesses lead digital content management adoption.  The basis of the article is some research by analysts Kable where they highlight that approximately 75% of larger businesses with a $1bn+ turnover have now invested into Digital Asset Management technologies …

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