CXM – The Future Of DAM Or Another Jargon Dustbin To Dump End User Requirements Into?
Anjali Yakkundi, writing a guest post for Stephen Powers’ Forrester blog discusses the increasing role of CXM in DAM:
“DAM is moving away from traditional ECM towards CXM. DAM has long been thought of as a niche component of ECM suites that supports heavy production-oriented needs. However, as DAM …
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