Cassandra Carnes writing on the DPSMagazine.com site argues that DAM has become essential in an era of cross-channel marketing in this article:
“Image is increasingly important to businesses in a society where everything is literally at our fingertips. To achieve consistent branding over multiple channels, marketers manage company assets effectively and efficiently amongst varied formats. Digital asset management (DAM) and marketing asset management (MAM) systems help organize and protect this rich data.” [Read More]