One of the recent changes in DAM system technology over the last five years has been the increased use of cloud storage providers to hold asset files. Previously, most DAM solutions relied on a file storage method that worked more or less like a big hard disk, even if it …
Continue reading »Earlier this week, I saw an article on CMSWire by Tjeerd Brenninkmeijer of CMS vendor, Hippo. In How to Survive in a World Being Eaten By MarTech, he makes the point that marketing technology vendors need to integrate to enable users to aggregate the benefits of individual classes …
Continue reading »This feature article has been written by DAM News Editor, Ralph Windsor.
Introduction
Artificial Intelligence (AI) and the possibility that some sophisticated software will magically transform all that dry asset cataloguing work into a task that is no more of a chore than loading your washing machine is a subject …
Continue reading »There have been a few more articles on DAM in CMSWire over the last week or two. One which is short, but makes a very good point is this by Irina Guseva: Improve DAM Creative Workflows First, CXM Will Follow. The theme of the item is that CXM depends …
Continue reading »In the preceding article in this series (part 3) I reviewed human cataloguing methods, especially where each asset is entered manually one at a time. In this piece, I will consider batch cataloguing and using metadata from supply chain partners.
Batch Cataloguing
I include batch cataloguing as a non-automated method …
Romney Whitehead, has written an article Curation Before Creation, on her own Borrowed Insight blog where she discusses how the net overhead of managing media has not really diminished with the introduction of digital media, but has merely transferred from one type of activity to another. To illustrate this …
Continue reading »An article by Nish Patel, CEO of ConceptShare, discusses what his firm calls Creative Production Supply Chains. It was published last month and has been on my list of items to cover for DAM News for a while now. Part of the reason for the delay has been …
Continue reading »Last month’s CMSWire DAM Tweet Jam included some debate about whether specialisation in DAM was becoming more or less prevalent and if it was a positive development or not. The summary of this discussion (and others along similar lines) seems to revolve around three aspects:
This month, CMSWire have been running various articles on whether there is still a need for DAM. The subject title is no doubt deliberately provocative and intended to get participating authors to think about the DAM in a bit more detail and challenge a few of the common assumptions …
Continue reading »Yesterday, CMSWire ran an article Five Reasons Why DAM is No Photoshop written by David Diamond, author of the The DAM Survival Guide, Marketing Director of Picturepark and contributor to DAM News. David looks at why Photoshop has been more successful as a product than the entire DAM …
Continue reading »Earlier this week, Adobe released Adobe Experience Manager which also included their Digital Asset Management offering (which appears to be the Scene 7 product they bought back in 2007).
There is a data sheet about it with some more useful detail than the analyst fluff they have filled out the …
Continue reading »Our on-going discussion about Digital Asset Management value chains this time looks at workflow. See the original feature article if you are looking background on this concept.
Workflow in DAM systems is an area that vendors have focussed on a lot more in the last year. Previous linear workflow models …
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