Job results for 'ROI'
Digital Archivist (Stanford, CA, USA)
Search Results for: ROI
How DAM Can Save You Money – Finally A Non-Zombie DAM Infographic
Many DAM vendors have recently been copying each other’s marketing strategies by promoting these ROI Infographics that claim to tell you exactly how much money a ‘typical’ DAM can save without any real basis in fact or plausibility. My co-contributor made the comparison with ‘zombie vendors’ a few months ago…
Continue reading »Widen Release Media Collective Version 7.0
One of our featured DAM vendors, Widen, have released version 7.0 of their DAM system, Media Collective. The key new features are as follows:
- WordPress and Drupal integration.
- iOS and Android mobile interfaces.
- Amazon Glacier interaction (Glacier is a cloud storage and archival system which is designed
Using Metrics In DAM And Related Technologies To Optimise Marketing Operations
ConceptShare, who have been busy signing up swathes of DAM vendors to re-sell their approvals system by integrating it into their DAM solutions, have provided a case study written by their boss, Nish Patel, Improve Process and Performance with Creative Operations Metrics. Case studies can often be turgid …
Continue reading »Why ECM Strategies Are Not Good Enough For Modern Digital Asset Management And What ECM Interests Should Be Doing About It
This month, CMSWire have been running various articles on whether there is still a need for DAM. The subject title is no doubt deliberately provocative and intended to get participating authors to think about the DAM in a bit more detail and challenge a few of the common assumptions …
Continue reading »WebDAM Release Mobile Client
One of our featured DAM Vendors, WebDAM Solutions, have announced details of an iOS (iPhone and iPad) client for their SaaS DAM system:
“Supporting the rapid adoption of mobile devices in enterprise work environments, teams will never be disconnected from marketing files and workflows again. From the …
Continue reading »Brandworkz Release Version 6 ‘With No New Features’
One of our featured DAM Vendors, Brandworkz, today launched version 6 of their flagship brand management oriented DAM solution. The update is entirely about usability enhancements and mobile device support, hence the quip about how they ‘proudly announce no new features’ in their PR. There are a …
Continue reading »OpenText Partner With ExactTarget
ECM mega-vendor, OpenText have announced a partnership with ExactTarget (who are owned by SalesForce). The PR is typically sketchy, but the basics seems to be that it’s a way for ExactTarget to access repositories of digital assets and use them to deliver content to different segments. This quote seems to …
Continue reading »Zombie DAM Vendors Lying In Packs
My co-contributor has dealt more than I have with the subject of DAM ROI illustrations that sections of the industry insist on pedalling to end-users. When vendors reach a certain size, they get new marketing people involved who (unless they are from a DAM background) often don’t understand the …
Continue reading »Digital Asset Management – Finding The Right Fit (And The People To Run It For You Too)
Jeff Lawrence, of consultants, Celerity who we featured in June has written an article for CMSWire: Digital Asset Management: Finding the Right Fit for Your Company. The item is an introductory primer on the various factors you will need to think about, including:
- Establishing goals and objectives
- Buying custom
Selling DAM Systems – It’s All About Trust And Understanding
One of our featured DAM Vendors, Picturepark, have recently re-vamped their website and added a number of information oriented articles. We have fairly robust editorial guidelines (as some might have noticed!) and covering website revamps would typically get filed under the ‘no chance’ classification. What they have done, …
Continue reading »Telerik Add Digital Asset Management To Sitefinity
.NET tool vendor, Telerik yesterday announced the release of a new 6.1 edition of their WCM platform, Sitefinity with Digital Asset Management capabilities added:
“Analysts are seeing a nearly 60 percent year-over-year increase in DAM-related client inquiries. These users require the ability to quickly and easily do their job, …
Continue reading »DAM And The Not For Profit Sector
This article by Kristy Smith on iMedia Connection: 5 Ways Nonprofits Can Leverage Digital Asset Management has been picked up by a few people I follow on Twitter, notably @widenenterprises and @davidriecks (maybe some others I’ve missed too). Kristy works for Nationwide Children’s Hospital and she explains some of the …
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