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Digital Archivist (Stanford, CA, USA)
Search Results for: ROI
The Inconvenient Truths of Enterprise Digital Asset Management
This post by Ralph Windsor originally appeared on the Daydream website in March 2010.
Last month, an article on CMSWatch.com discussed the difficulty of assessing how a DAM system will perform on a typical corporate laptop as compared with what the vendor uses to demonstrate their product at a
Open Source Digital Asset Management Software: Why Freedom Doesn’t Mean Free
This post by Ralph Windsor originally appeared on the Daydream website in July 2009.
A number of open source DAM solutions are now being offered across all platforms now by a variety of vendors and in general this is a positive development.
Several commentators, however, have raised concerns about
DAM Is Metadata Operations Management
I have read a few articles etc recently which advance the currently widely held opinion that DAM is exclusively a marketing concern. This is not one I share (although I will acknowledge that, at present, marketing people are the largest single group of DAM users I come into contact with). …
Continue reading »Snapshots Of The Past, Present & Future Of Social Media + DAM
This special feature article was contributed by Denzil Ford, Ph.D. – Writer & Content Strategist at MediaValet.
Less than a year ago, I had a phone call with a PR executive in the manufacturing and distribution sector who prided her team on their progressive public relations strategy. …
Continue reading »AI For DAM: Reliability, Liability And Risk Management
This feature article was contributed by DAM News editor, Ralph Windsor.
As we have discussed on DAM News recently, Artificial Intelligence (AI) is getting a lot of attention currently in Digital Asset Management, as it elsewhere. Two issues which seem to be rapidly increasing in significance (but without a …
Continue reading »Credibility In Short Supply In The Digital Asset Management Research Report Market
Near where I live in North London, there are a large number of takeaway kebab shops. One premises which comes to mind (with reference to the topic under discussion) has written on the sign above its door: “Probably the best kebab in the UK”. Another competitor over the road has …
Continue reading »Skyword Press Launches DAM Solution
Contain your excitement everyone, that’s right, it’s another DAM solution to join the mere 199 others that have sufficient interest in this market to fill out a free profile with Capterra (and 87 who were somewhat more motivated to participate in our own directory with all of its irritatingly difficult …
Continue reading »Google VISION API: Not Yet A Game Changer
Over the last few weeks, there have been a series of press releases from various tech firms, notably Google and Adobe about technologies which claim to automate the image cataloguing process. A few DAM vendors have already integrated the Google Cloud VISION API which is product-agnostic and designed to be …
Continue reading »DAM Vendors Pricing Survey – Last Call For Participation
DAM News is in the process of setting up a vendor pricing survey to get a better idea of the range of fees being applied for DAM software (and associated services). We have already contacted those firms who are registered on damvendors.com and currently around 30 have expressed an interest.…
Continue reading »Using DAM To Integrate Marketing Activities
Last week, CMSWire published an article by Mohan Taylor, from North Plains: DAM Goes to Market(ing). This is one of the better argued pieces I’ve read about handling the marketing use-case in DAM:
“I fundamentally believe that the software solution is only as good as the …
Continue reading »Understanding The Difference Between Digital Marketing And Digital Asset Management
An issue I seem to encounter a lot when dealing with organisations who require assistance with their Digital Asset Management initiatives is a widespread misunderstanding about the difference between Digital Asset Management and Digital Marketing. You will often find those with responsibility for the latter being asked to make executive …
Continue reading »The Confused Picture Of Enterprise Digital Asset Management Adoption
Earlier today,I cam across this item on Computer Business Review: $billion businesses lead digital content management adoption. The basis of the article is some research by analysts Kable where they highlight that approximately 75% of larger businesses with a $1bn+ turnover have now invested into Digital Asset Management technologies …
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