North Plains is the world leader in managing the digital assets and publishing processes that create the vast majority of digital and print communications. By providing software and services that enable companies to shift from content management to digital supply chains and multi-channel publishing processes, North Plains helps companies manage …
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In this special feature, James Waite from one of our featured vendors, Adgistics, discusses future directions for brand asset management and how he sees a move towards what Adgistics term “Brand Centres” which are a combination of:
- Brand Banks (asset storage)
- Brand knowledge
- Brand investment
- Best practice
“…
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James Waite, Chairman of Adgistics, offers some opinions on the shape of brand asset management to come, and how smart brands can expect to become smarter still.
The growing realm of the asset
Brands make a significant investment in the assets they use to express their messages. But what …
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Following our previous article about key industry trends for DAM in 2011, in this post we consider the technology trends that may drive the market this year.
Technology Themes For 2011
A key theme for 2011 will be the trade off between end user realities and vendor aspirations to …
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Below are the special feature articles we have published in DAM News.
March 2024
Forrester 2024 DAM Report – Not Waving but Drowing
DAM consultant Ralph Windsor examines the recent Forrester DAM Wave report, and questions the criteria for inclusion, the validity of a ‘pay-to-play’ model, and whether or not …
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ADAM is a global provider of media workflow and marketing supply chain software. We offer enterprises the ability to manage, structure and deliver media between people, processes and systems. Working with our partners enables us to implement our software globally while providing workflow solutions to all types of enterprises. What …
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Strongly Attached Metadata with Semantic Namespaces (SAMSN) is an initiative to standardise metadata frameworks and use embedded metadata standards like XMP to more closely link metadata back to an original asset in the same manner as barcodes do for physical goods.
Gunar Penekis is a leading advocate of SAMSN and …
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Digital Asset Management News contains the latest news, reviews, trends and opinion about the Digital Asset Management (DAM) industry including comment by the editor as well as feature articles contributed by independent authors.
If you have an idea for an original article or feature, please feel free to contact us…
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This feature article was written by Ralph Windsor, DAM News editor and Project Director of DAM Consultants, Daydream.
In this article I am going to examine why digital businesses tend to have larger cash reserves than their conventional counterparts. While lower operating costs by virtue of operating in …
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Many people working within a modern Digital Asset Management environment will be aware of the new wave of AI-assisted image recognition components that are being touted as the next big thing. An increasing number of vendors are jumping on the bandwagon, claiming that their automated solutions can liberate users from …
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Vice President of Development and Strategy at Extensis, Toby Martin, has recently published a rather reflective article entitled ‘Retrospective on Digital Asset Management Technology’ with the strapline ‘Putting the DAM Puzzle Pieces Together in 2017, 2018 and Beyond’.
Like numerous other articles from Extensis, it …
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This feature article was written by Ralph Windsor, editor of DAM News and first appeared in Atlas Pulse in April 2016.
In previous editions of Atlas Pulse and elsewhere that Blockchain, Bitcoin and other related innovations are discussed, there has been some debate about whether it is more appropriate to …
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