EU eCommerce Content Specialist
Colgate-Palmolive Company |
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Surrey, UK |
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Job Purpose
Are you a recent graduate eager to explore the world of eCommerce? We're on the lookout for an innovative individual to join us for 12-months as an eCommerce Content Specialist at Colgate-Palmolive, with potential for long-term career advancement. In this role, you'll be instrumental in enhancing our digital presence within the eCommerce landscape. Ready to lead digital transformation in the fast-moving consumer goods industry? You'll shape the online customer experience for our esteemed brands, identify and fill content gaps, streamline processes, and leverage tools such as the AI-powered Vizit, as well as our PIM/DAM systems and digital shelf tools. Your efforts will not only boost sales but also foster brand loyalty across European eCommerce platforms, establishing a new benchmark for digital excellence
Main Responsibilities
Are you a recent graduate eager to explore the world of eCommerce? We're on the lookout for an innovative individual to join us for 12-months as an eCommerce Content Specialist at Colgate-Palmolive, with potential for long-term career advancement. In this role, you'll be instrumental in enhancing our digital presence within the eCommerce landscape. Ready to lead digital transformation in the fast-moving consumer goods industry? You'll shape the online customer experience for our esteemed brands, identify and fill content gaps, streamline processes, and leverage tools such as the AI-powered Vizit, as well as our PIM/DAM systems and digital shelf tools. Your efforts will not only boost sales but also foster brand loyalty across European eCommerce platforms, establishing a new benchmark for digital excellence
Main Responsibilities
- Identify and address content gaps across our digital assets, ensuring a seamless and engaging online shopping experience.
- Support the central teams with Digital Shelf analysis to identify opportunities and continue driving our digital presence on retailer’s websites across Europe.
- Use a 'test and learn' approach by leveraging tools such as AI-powered Vizit, A/B testing, and other tools to enhance content strategies.
- Align with hub teams to meet the evolving content needs for CGI, secondary images, A+ content, and brand stores on platforms like Amazon and other retailer websites.
- Optimise digital packshots content creation processes to drive efficiency and consistency across Europe by liaising with a cross functional team within packaging, brand and commercial teams.
- Manage and enhance our Product Experience Management (PXM) tool, supporting hub teams with their content requirements working closely with the Global IT team and the eCommerce teams in the hubs.
- Ensure that the content created is being correctly stored for the hub teams to access and seamlessly syndicated to retailer’s eCommerce websites
- Foster a culture of continuous learning and improvement, sharing eCommerce content best practices with internal teams and creating playbooks for future references.
- A degree-educated individual with experience in data analysis or a similar marketing role.
- A natural problem-solver who can extract and communicate insights from data to inform decisions.
- A self-starter with a curious mind, eager to explore new ways to enhance our digital content.
- Strong project management skills and the ability to build relationships across various business functions.
- An action-oriented professional with a keen eye for detail and a sense of urgency.
- Commercial savvy with an understanding of how analytics drive business outcomes.
- A confident professional who thrives in a collaborative, cross-functional team environment.