Director, Content Engineering (Taxonomy)
Publicis Sapient |
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New York, NY, USA |
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Job Description
Come join a team leading the AI transformation of a 100,000-person company!
As director in the Content Design practice, you provide leadership by understanding, applying, and disseminating content best practices as part of a larger, cross-functional team. Our directors provide insight and guidance in our areas of focus (Content Strategy, Content Operations, Content Engineering, and Copywriting), with a specialization in one or more of them.
For this role, you are highly proficient in Content Engineering with a specialization in taxonomy strategy, including category and metadata design and management, tag application strategy, and governance.
Initially, you will be working on a program to AI-ify a large, complex, creative, media, and technology company. More generally, you help to define and lead the overall content efforts for your clients’ cross-channel content initiatives. You collaborate with creative and technical teams as well as subject matter experts across product lines, brands, and regions to understand and help support strategic business objectives and customer requirements by:
Responsibilities:
Experience Guidelines:
Come join a team leading the AI transformation of a 100,000-person company!
As director in the Content Design practice, you provide leadership by understanding, applying, and disseminating content best practices as part of a larger, cross-functional team. Our directors provide insight and guidance in our areas of focus (Content Strategy, Content Operations, Content Engineering, and Copywriting), with a specialization in one or more of them.
For this role, you are highly proficient in Content Engineering with a specialization in taxonomy strategy, including category and metadata design and management, tag application strategy, and governance.
Initially, you will be working on a program to AI-ify a large, complex, creative, media, and technology company. More generally, you help to define and lead the overall content efforts for your clients’ cross-channel content initiatives. You collaborate with creative and technical teams as well as subject matter experts across product lines, brands, and regions to understand and help support strategic business objectives and customer requirements by:
Responsibilities:
- Providing senior strategic guidance and support to clients by building relationships, providing value, and becoming a trusted partner
- Leading the team in breaking down client needs, identifying content problems, and identifying and designing solutions
- Estimating, planning, and proposing new business; general support of business development
- Building and leading partnerships across disciplines to ensure content design is positioned properly within and across work tracks
- Leading content evaluation activities (taxonomy); providing strategic content recommendations (categories/metadata) to help the business and its customers achieve their goals
- Creating and/or reviewing asset structure and nomenclature for the most intuitive presentation of content, usually partnering with UX
- Leading the creation of tagging strategies including application and business logic
- Ensuring content is structured properly for relevant backend systems including CMS, DAM, eCommerce, and/or PIM
- Contributing to technical system evaluations (such as CMS, DAM, and/or PIM) from a content perspective in terms of requirements
- Advocating for inclusive content design and accessibility
- Overseeing content migration and creating or reviewing associated documentation
- Contributing to definition and management of content governance and workflow as well as localization strategies
- Responsible for management of personalization strategies for the site
- Providing direction and feedback for other content designers on a project
- Optimizing ways of working within a project team, including adopting agile methodologies
- People Managing 2-4 mid-level content designers
Experience Guidelines:
- 10+ years’ experience in the field of digital content design with specialization in taxonomy
- Experience leading cross-functional teams
- Experience managing people
- Excelling at storytelling, communication, presenting, and facilitating discussions with executive level stakeholders
- Management consulting experience required
- Library Science degree/coursework a plus