DAM News Round-Up – 29th January 2024

A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.

MarTech Stack 2024

DAM vendor Wedia take a closer look at the components of a modern marketing technology stack in this recent blog post.  In addition to outlining the benefits of setting up your DAM as the central hub in your software ecosystem, the article also presents a categorised list of tools and integrations, including analytics and data capture, customer relationship management (CRM), email marketing, engagement and lead generation, social media management, advertising technology (adtech), project management, and AI and machine learning.

What can we expect from AI in 2024?

Digital Asset Management platform provider ResourceSpace offer a number of predictions about what we can expect from artificial intelligence in the coming year.  The continued growth in the widespread use of applications like ChatGPT, Midjourney and Stable Diffusion will create a ‘new normal’ in the way we create, distribute and interact with digital content.  However, although many businesses are still investing in this new technology, we can expect a reality check as AI’s shortcomings become more apparent.  The article explains how the introduction of new legislation, such as the EU’s AI Act, will also undoubtedly have an effect on the adoption rate, governance and general use of AI.

Navigating the Complexities of Rights Management in Digital Asset Management

Technical solution architect Bulent Dogan explores the numerous intricacies of rights management within DAM, especially where multiple stakeholders are involved in content creation such as photographers and videographers working with the needs of different talent and venues, each requiring tracking and contractual agreements.  The issue of continuity – or lack thereof – is also highlighted, for example, when assets are handed on to the client from an agency without the appropriate licensing documentation.  Bulent also raises the importance of taking proactive measures by incorporating DRM (digital rights management) functionality into your DAM workflow.

The Uncanny Valley of Information in Deepfakes

Visual technologist and founder of online tech magazine Kaptur, Paul Melcher, discusses the concept of ‘uncanny valley’ – a term to explain our relationship and emotional response to an object’s resemblance to a human being.  Paul applies this relationship to deepfakes, and how the most effective deepfakes might be those present trivial, dull or mundane subjects and thus do not raise suspicion.  The article also addresses the challenges of both deepfake detection and believability, especially in relation to the growing level of disinformation surrounding election campaigns.

Express Yourself: Taxonomies of Descriptive Tags

Tracy Forzaglia (aka the Mod Librarian) takes a look at the way streaming media services such as Netflix and Spotify are using tags to not only provide context and discoverability, but also to connect with the user’s personality and emotional responses.  Referencing a recent New York Times article, Tracey explains how these smart ‘vibey’ phrases and adjectives are being integrated into a growing number of media companies’ taxonomies to inspire a deeper level of engagement from their users.

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