DAM News Round-Up – 23rd August 2021

A collection of recent DAM and marketing technology related articles from around the web.

What Are The Implications of Synthetic Content For DAM?

DAM News editor Ralph Windsor presents a fascinating feature article from recently interviewed content specialist Mark Milstein. In his deep-dive investigation of wholly synthetic content generated by AI – also called ‘lenseless media‘ – Mark considers how its impact could potentially change the face of the stock media industry.  With the ability to create on-the-fly visual compositions, technologies such as GAN (Generative Adversarial Network) and GPT-3 (Generative Pre-trained Transformer 3) are already causing quite a stir with GAN-based projects such as https://openai.com/blog/dall-e/, https://thispersondoesnotexist.com/, and https://thisartworkdoesnotexist.com/.  If their current trajectory continues, such technologies are set to revolutionise the digital asset supply chain.

4 Ways Conversational AI Is Improving the Customer Experience

Continuing with the theme of Artificial Intelligence, a recent article from CMSWire reports that the global conversational AI market size is due to grow to $15.7 billion by 2024.  The post covers a range of applications and how conversational AI can enhance marketing, employee and customer experience by leveraging hyper-personalisation.

How DAM Will Impact the Future of Digital Marketing

Digital Asset Management software vendor Widen explore the future of technologies such as VR (virtual reality) and AR (augmented reality), their role in an increasingly immersive digital marketing, and how a DAM system can act as a central hub in the digital content lifecycle.

Content Management in the Age of Misinformation: Fighting the ‘Misinfodemic’

Information and data research specialist Andrea Malick investigates the problem of misinformation, specifically in relation to Covid-19 and the parallel pandemic of fake news, scaremongering, and mistrust that is propagated via social media. Andrea presents a number of solutions for managing misinformation, including more vigilant content stewardship and governance mechanisms.  Aside from raising pertinent questions, Andrea also notes how tackling the dissemination of false information should not be viewed as an affront to freedom of expression, but rather as an extension of the existing measures that monitor hate speech and incitement to violence.

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