DAM News Round-Up – 20th December 2021

A collection of recent DAM and marketing technology related articles from around the web.

Autotagging: No-Match for NOMAD!

DAM software provider MerlinOne take a look at the traditional approach to autotagging, the inherent shortcomings of keyword mechanisms, and how their NOMAD (no metadata) system helps to alleviate four common pain-points: the limitations of authoritative word lists, phrases missing their mark due to word order, issues with irrelevant keyword ‘noise’, and out-of-date keywords. The analogy of a child learning a language is employed here, demonstrating how contextual awareness makes the difference between simply matching words and understanding them.  NOMAD operates on a different basis by accessing millions of training images and associated text.  For further information, a review of the NOMAD system by DAM News Editor Ralph Windsor is also available.

How to Make the Most Out Of Your Brand’s Content Distribution Strategy

Image and photo management software vendor Photoshelter explore content distribution in this recent case study from the Association of Tennis Professional (ATP), taken from the recent 20/21 Vision Strategy Summit.  Topics include ATP’s real-time photography workflow, and how Photoshelter acts a central hub, taking care of everything from AI facial recognition to identify players, teams and jersey numbers, to rights management and distribution to website and social media channels.

6 Ways AI is Revolutionizing Content Marketing

Digital Asset Management platform Pics.io present a number of ways in which Artificial Intelligence is changing the nature of content marketing operations.  Tips and insights include using AI to fine tune your marketing strategy based on competitors, analyse your campaign performance, create content profiles, provide metrics on customer behaviours, promote your content more efficiently, and even generate new digital assets (some more useful than others).

Named Entities in Taxonomies

Author and taxonomist Heather Hedden explores the uncertainty surrounding named entities, or proper nouns (people, places, products) within taxonomies, and the numerous idiosyncrasies of how they are dealt with in different ontological systems and contexts.  With her usual concise and detailed approach, Heather maps the evolution of taxonomies, comparing both historical and modern design trends, and questions whether the traditional method of placing named entities as the narrowest terms in a hierarchy is always the right thing to do.

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