DAM News Round-Up – 16th August 2021
A collection of recent DAM-related articles from around the web.
Driving from Chaos to Clarity with the DAM Maturity Model
DAM software vendor MediaValet examine the importance of taking a phased approach when going from a chaotic, silo-based storage model to a unified Digital Asset Management solution. The process is broken down into four stages, with a corresponding case study for each: chaotic, compartmentalized, collaboration, and connected. However, I do have to question their claim of building the DAM Maturity Model and the distinct lack of any reference to its original creators.
How Creating a PIM Workflow Improves Efficiency
The benefits of an established PIM (product information management) workflow are explored in this recent blog post from DAM platform provider Widen. Their PIM workflow model comprises four key components: product onboarding, content updates, sales channel syndication, and communication. When in operation, the advantages include team collaboration, missing or erroneous product data, faster launches, better brand security, and a more streamlined approval process.
The DAM News Interview series continues with a recent discussion with Paul Melcher, Founder of visual technology consultancy Melcher System. Paul’s broad understanding and no-nonsense approach to Digital Asset Management are apparent in his succinct responses. His vision for smart content, enhanced metadata and synthetic media creation based on existing assets provide a number of unique insights into the evolutionary role of machine learning within digital content and how DAM may ultimately become an “intelligent recommendation engine”.
Facing the Unsettling Power of AI to Analyze Our Photos
This recent article takes a look at the controversial issues surrounding facial recognition, and in particular, the research carried out by Michal Kosinski, Associate Professor of Organisational Behaviour at Stanford Graduate School of Business. His latest study from January 2021 exposes how a popular facial recognition algorithm is capable of predicting a person’s political ideology better than humans, and how it should be regarded as a “wake-up call” for the unchallenged and often divisive and invasive use of such technologies.
Why ECM Can’t Replace Digital Asset Management Platforms
Journalist and information management specialist David Roe investigates the different roles of Digital Asset Management and Enterprise Content Management (ECM) systems, presenting numerous arguments in favour of running both types of platform in the digital asset supply chain. The main takeaway from this short but concise article is the importance of correctly recognising and defining the context within which the content is being managed.
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