DAM News Round-Up – 11th November 2019
CEO of DAM software provider Extensis, Toby Martin, has recently posted a two-part series on risk management for digital asset managers. Providing a brief history of the how and what of Digital Asset Management, Toby highlights the fact that not enough attention is given to the why, and how focusing on the enablement of the creative process can improve the overall health of your organisation, and in turn, yield an increase in ROI. In his second instalment, Toby turns his attention to how this increased integrity within a business can have a positive effect on risk management – but only if risk itself is addressed – and considers the possible scenarios if it is not.
Knowledge Management publication KMWorld has recently published an in-depth article exploring the monetization of DAM. It kicks off by presenting three capabilities that represent the greatest potential ROI, and it’s encouraging to see that metadata is at the top of this list, along with the importance of real-time, targeted and fluid analytics. The article continues to break down the numerous moving parts of a DAM such as taxonomies, natural language searches and training AI features, and with well-cited references, provides a concise and defined x-ray of an asset’s lifecycle, driving home how metadata really is the lifeblood of a healthy DAM system.
John Horodyski has posted an article contemplating the current Artificial Intelligence (AI) and Machine Learning (ML) trends in DAM, the subtle yet important difference between them, and how feeding such systems ‘good data’ is the key to achieving decent results. John continues to drive home how crucial data integrity is to AI and ML, and how we must build systems that can be trusted to gather, process and utilise the metadata that feeds these ‘robots’ whilst maintaining the highest degree of context and inherent value.
Eric Izenas, Digital Asset Practice Manager at Hilton, has written an article focusing on the concept of process improvement plans – an often complex component of project management plans that takes a forensic approach to troubleshooting and analysing business processes. Covering a wide range of factors such as scalability, efficiency, waste, change management, implementation and analysis, Eric’s breakdown of the key principles into laymen’s terms via a series of practical checkpoints and mantras should provide a useful guide to those tasked with building their own process improvement roadmap, and ultimately, the technology decisions they need to make in order to reach their goals.
This month sees the launch of DAM China Connect – a project devoted to raising awareness of Digital Asset Management within China. In a recent interview, previous Managing Director of Bynder and current MD of BrandMaster, Russell Barr, provides some insights on the driving forces behind the prevalence of DAM, the type of individuals the DAM Manager role attracts, and the key characteristics that DAM professionals such as librarians and archivists tend to exhibit.Share this Article: