Activo Acquire DAM News

French DAM experts, Activo® are the new owners of Digital Asset Management News.  They have acquired the title from DAM consultants, Daydream, who will continue to manage editorial operations.

Ralph Windsor, the previous editor and current publisher of DAM News said:

This is a great opportunity to see DAM News consolidate and grow its position as the only independent journal covering the DAM market.  We talked with quite a few other interested parties who were eager to acquire this publication, but they lacked Activo’s vision and wanted to take it in directions which would have compromised our editorial independence, which has always been our big USP and the reason we have such a loyal readership.  Activo’s OnDAM conference has emerged as one of the few refreshing changes to the otherwise rather stale DAM market in recent years and we’re really excited to be able to work with Frédéric Sanuy, Malika Kechich and all the rest of the Activo team.

Frédéric Sanuy, CEO and Founder of Activo® and Malika Kechich Co-founder described why the acquisition made sense for them:

We are in a new period of time after the pandemic and where Activo have significant expertise is in leveraging content. DAM News is a unique opportunity for us to talk to the DAM community from the user perspective. In this new era of web marketing, our focus for the last three years has been on producing content and leveraging DAM at the enterprise level. On a daily basis, we are working with customers on RFPs, configuring DAM systems, providing education/training and facilitating on-boarding. We are building a team of DAM experts across industries and countries to make DAM News a single place that can drive DAM education, expert DAM vendor selection, and adoption for the benefits of customers.

There are no plans to change the independent, vendor-neutral editorial policy and the unique voice that DAM News has.  A number of innovative new tools and facilities for subscribers are under development, including some cross-industry partnerships with other consultants and commentators.

About DAM News

DAM News is the oldest industry news publication dedicated exclusively to Digital Asset Management and has been covering the sector continuously since 2009.

About Activo

Activo provides the full spectrum of digital asset management services ranging from gap analysis, requirements gathering, solutions architecture, development, implementation, customization, integrating with other systems, on-boarding new users, design thinking and maintaining systems.

Activo is a team of experts, project managers and librarians working with the best brands, luxury retailers, agencies and museums across the world from RFP stage to content creation, metadata strategy, enrichment and distribution. Activo is one of the most experienced DAM consultancies with expertise in PIM and CMS technologies also.

Equality and diversity are part of the DNA of Activo; we are delighted that 80% of our employees are female.

Since 2021, Activo has launched a new wave of DAM conferences that are at the heart of the enterprise ecosystem: OnDAM Paris that is held in November each year. This year we also launched Activo Green in order to think about the future of DAM in the context of sustainability and the impact of digital to save our planet.

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