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IEN Third Annual DAM Practitioners’ Summit Review

by Ralph Windsor on March 11, 2020

Jeffrey Marino has reviewed the IEN Third Annual DAM Practitioners’ Summit for DAM News in this special feature article:

Insight Exchange Network hosted its annual gathering of DAM professionals late last January at The Third Annual DAM Practitioners’ Summit in NYC. There was also a pre-event mixer at the Rum House bar which was hosted by IEN and NYC Digital Asset Managers. The conference chairperson was Dan Piro, Director of the Digital Asset Archive at the National Hockey League.  Presentations focused on DAM challenges, solutions and stories. Topics covered strategies and tactics for user adoption, governance, metrics for measuring DAM value, integration of DAM with other systems, workflows and more. Case studies, Q&A and a breakout session rounded out the agenda.” [Read More]

Jeffrey does a great job of covering the various sessions at IEN.  The discussion over the relative benefits of UX over integration (in the context of DAM adoption) was particularly illuminating.  The case study presented by Demetrios Vasiadis of Conde Naste also sounds intriguing, especially the use of a blockchain to generate a digital asset unique identifier (for integration purposes).  This is a subject we have talked about a lot on DAM News in the last few years, but so far, the integration/interoperability use-case seems to be the most practical application for this kind of technology.

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