DAM Event Updates – 22nd September 2021
There are a number of DAM and marketing technology events taking place in the coming weeks.
On Tuesday 5th October, this year’s Festival of Creative Ops is taking place, co-located with the Photo Studio Ops Forum and the Design Ops Symposium. The multi-track online event will feature 7 hours of content, 12 sessions, and 20 speakers spanning a broad range of industries and disciplines.
“The Festival of Creative Operations focuses on solutions, the latest thinking, and the most promising developments in the industry. Leave feeling inspired with actionable insights on how you can drive change within your organization.” [Read More]
OpenText will be presenting a free webinar on Thursday 7th October. Attendees to ‘Global to Local Creative Operations: The role of DAM in finding the balance‘ will have an exclusive opportunity to discover how one of the world’s largest home improvement retailers implemented their global DAM initiative and struck a successful balance between centralised and localised creative workflows.
“As an organisation extends across borders, content supply chains get more complicated. Different marketing methods, regulations and customer behaviour require localised content, but that brings the risk of increased costs and diluted brand identity.
A Digital Asset Management system is a powerful solution to these challenges, by allowing the creation of “Hub-and-Spoke” creative operations. Overall themes, messages and imagery elements are created centrally to control costs and brand values, while allowing latitude for markets to leverage their knowledge to localise the content.” [Read More]
ImageCon 2021 begins on Tuesday 19th October. Now in its fifth year, this free virtual event will play host to over thirty industry professionals as they discuss trends, technologies, tips, and insights across a broad range of digital media projects, image and video content lifecycles, workflow management, scalability, and automation. The agenda spans two days and includes keynotes, informal chats, interactive breakout sessions, and customer stories.
“For our fifth annual ImageCon we’re bringing together thought leaders across all facets of visual media to discuss what it takes to create and deliver the most engaging visual experiences possible. There is truly something for everyone during this year’s lineup of talks from a variety of industry experts and visionaries. Register now to reserve your spot!” [Read More]Share this Article: